On the early morning of August 16th Beijing time, Great Wall Motor's Brazil factory officially completed construction and began production. Brazilian President Lula, Vice President Alckmin, Chinese Ambassador to Brazil Zhu Qingqiao, Brazilian Labor Minister, and other dignitaries, along with Great Wall Motor President Mu Feng, Great Wall International President Shi Qingke, and Great Wall Motor Brazil-Mexico Region President Zhang Gengshen, jointly witnessed this significant moment. President Lula personally signed the first vehicle rolling off the production line at Great Wall Motor's Brazil factory - the Haval H6 GT. This milestone event represents not only the deep advancement of Great Wall Motor's globalization strategy in the Latin American market, but also serves as an exemplary model for the high-quality overseas expansion of China's automotive industry, vividly demonstrating the innovative practice of deep integration between Chinese and Brazilian automotive industry chains.

**Strategic Manufacturing Anchor in Latin America: Brazil Factory Becomes Strategic Hub**

Great Wall Motor's Brazil factory is located in Iracemápolis, São Paulo state, acquired from Daimler Group. After renovation and upgrades, the factory has become an intelligent production base. As Great Wall Motor's third largest overseas complete vehicle manufacturing center with full production processes, the factory carries the core mission of radiating throughout the Latin American market and serves as a key hub connecting Eurasia, Southeast Asia, and Latin American markets. Great Wall Motor President Mu Feng stated: "The Brazil factory is Great Wall Motor's strategic pivot in Latin America. Centered on Brazil, it will radiate to Mexico, Argentina, Chile, and other Latin American markets, shortening delivery cycles and enhancing localized service capabilities."

Great Wall Motor's Brazil factory covers a total area of 1.2 million square meters with a building area of 94,000 square meters. It features core process workshops including welding, painting (including robot applications), and final assembly, along with comprehensive equipment, energy supply systems, and efficient logistics supply chains. The annual production capacity is 50,000 vehicles. Initially after production begins, it will manufacture flagship models including the Haval H6 series, Haval H9, and 2.4T Great Wall Pickup. As an important industrial center in Brazil, São Paulo state offers convenient transportation and mature supporting facilities, attracting numerous automotive parts suppliers. The well-established "four-hour logistics circle" system provides solid support for the factory's efficient operation.

While consolidating production foundations, Great Wall Motor has integrated into Brazilian society through deep localization operations. Through a series of cultural integration initiatives, Great Wall Motor has deeply integrated into Brazil's local cultural ecosystem. Based on respect for local customs, Great Wall Motor not only promotes mutual learning and exchange between Chinese and Brazilian cultures but also constructs a bidirectional cultural dialogue bridge, making Great Wall Motor a true link connecting the people of both countries. This represents the vivid practice of the "localized brand management" concept.

**From Product Export to Ecological Empowerment: Paradigm Upgrade of Great Wall Motor's Globalization Strategy**

The completion and production launch of the Brazil factory is not merely a simple overseas expansion, but a key implementation of Great Wall Motor's globalization strategy's "ecological going global" model. Since beginning its overseas journey in 1997, as one of China's first automotive companies to "go global," Great Wall Motor has completed its transformation from single product export to full value chain overseas expansion covering "research, production, supply, sales, and service." Currently, Great Wall Motor has over 1,400 overseas sales channels, with products sold in more than 170 countries and regions, achieving cumulative sales exceeding 2 million vehicles. In addition to three major complete vehicle production bases with full processes, it also operates multiple KD factories in Ecuador, Pakistan, and other locations.

Supporting this leap is the deep implementation of Great Wall Motor's "International New Four Transformations" strategy - establishing solid foundations through localized production capacity, integrating into markets through localized operations, breaking barriers through cross-cultural branding, and mitigating risks through supply chain security. Under this framework, Great Wall Motor has achieved global deployment of a complete product matrix covering all categories, all power systems, and all price segments, advancing toward becoming a global leader. According to previous reports, Chinese automotive companies have captured 70% to 80% of Brazil's new energy vehicle market share, with Great Wall Motor becoming a major force in this market through advanced technological capabilities and successful localization operations.

Since entering the Brazilian market, Great Wall Motor's performance has steadily improved: achieving annual sales of 29,000 vehicles within three years; in the first half of 2025, sales reached 15,700 vehicles, representing a 19.8% year-over-year increase, exceeding the industry average by 17 percentage points. This outstanding performance has laid a solid foundation for the Brazil factory's production launch and marks Great Wall Motor's completion of strategic transformation from simple product export to deep localization.

Great Wall Motor's "ecological going global" model has not only effectively promoted resource integration and technological collaborative innovation between Chinese and Brazilian automotive industries but also activated local economic vitality through job creation and industrial chain development, achieving genuine mutual benefit and win-win outcomes. This model also provides a replicable template for more Chinese automotive brands to achieve high-quality "going global."

In the future, Great Wall Motor will use the Brazil factory as a strategic pivot to continuously deepen the integrated "ecological going global" model covering "research, production, supply, sales, and service," accelerating expansion in the Latin American market. Meanwhile, leveraging the radiating effects of the Latin American market, the company will further optimize its global market layout. This strategic deepening will not only accelerate Great Wall Motor's globalization process but also powerfully drive Chinese automotive brands collectively toward global high-value markets, allowing "Made in China" to demonstrate stronger competitiveness on the world stage.