JF SMARTINVEST (09636), a leading financial technology company in the securities investment education sector, has announced the release of its 2025 Environmental, Social, and Governance (ESG) Report. This marks the fourth consecutive year the company has published an ESG report since its listing in 2023, comprehensively showcasing its achievements in ESG governance for the year. Positioning itself as a "new-generation stock investment assistant," JF SMARTINVEST has a deep understanding of the capital market's demand for high-quality development and the securities industry's transition towards a "buy-side advisory" model. The company integrates "investor education" throughout all aspects of its operations, including product innovation, technology and research empowerment, and data security, presenting to the market an ESG report focused on progressing from "financial inclusion" and "investment equality" to "lifelong companionship" for investors.
Through diversified collaboration, JF SMARTINVEST aims to make investor education accessible to a broader audience. The company has long regarded "investor education" as a crucial component of its ESG governance. To meet users' diverse and personalized investment needs, JF SMARTINVEST recently innovated by launching the industry's first stock learning terminal tool, the "JF AI Stock Machine," creating an integrated solution combining "AI, content, services, and tools" to support users in developing their stock investment capabilities, thereby solidifying investor education through product innovation.
While enriching its product matrix, Shanghai JF Cloud Intelligent Technology Co., Ltd. (referred to as "JF SMARTINVEST"), a securities investment advisory subsidiary, actively organizes various activities designed to promote investor education through more accessible, simple, and professional content formats. In early May 2025, JF SMARTINVEST exclusively sponsored CBN's live broadcast of the Berkshire Hathaway Annual Shareholders Meeting and specially arranged for its researchers to conduct on-the-ground research in the U.S., facilitating a "remote dialogue" between investors and the legendary investor. Notably, this year, JF SMARTINVEST once again became the investor education partner for CBN's live broadcast of the Berkshire Hathaway meeting, with its professional education team engaging with top industry investors to interpret the传承 of value investing during the transition period of Berkshire's leadership. Furthermore, during the May 15 National Investor Protection Publicity Day in 2025, JF SMARTINVEST joined the China Fund News Investor Education Alliance and launched a Yinghua account to provide investors with inclusive, systematic, and differentiated educational content. In December, a course titled "Capital Market Services for Building a Financial Power" submitted by JF SMARTINVEST was successfully selected as an "Industry Co-construction Course" by the Securities Association of China, continuously delivering trustworthy educational value through systematic investment research.
Promoting "investment equality," JF SMARTINVEST empowers investor education through its "technology + research" strategy. With years of experience in the securities advisory industry, the company is acutely aware that in capital market transactions, retail investors are often at a significant disadvantage compared to institutional investors in terms of information access, capital size, and decision-making capabilities. In recent years, adhering to a dual-drive strategy of "technology + research," JF SMARTINVEST has been actively exploring comprehensive upgrades to investor education, leveraging technological innovation as a guide and investment research as a foundation, and is committed to using fintech to advance "investment equality." During the reporting period, the company invested 356 million yuan in research and development, maintaining a high level of R&D investment for the industry. By 2025, its self-developed "JF Lingxi" large model assistant V3.0 had acquired core capabilities such as autonomous thinking and decision-making reasoning, tool invocation, user memory construction, and multi-modal text and image responses. It passed the completeness test certification from the China Academy of Information and Communications Technology, achieving a balance between technological innovation and risk control, thereby providing strategic support and security for user investment services. Later in the year, the "AI-Powered 'Investment Equality'" case submitted by JF SMARTINVEST was selected, alongside projects like Tencent's "Carbon Quest Plan" and Baidu's "AI Assisted Elderly Care Public Welfare Plan," for inclusion in Southern Metropolis Daily's "Annual ESG Innovative Practice Cases."
On the research front, JF SMARTINVEST utilizes its research institution, the JF Financial Research Institute, as its central hub. Adhering to the core principle of "conducting research from a higher dimension and delivering services from a lower dimension," the institute breaks down complex financial data and industry reports into easily understandable graphic interpretations, short video courses, and live streaming sessions, helping retail investors quickly grasp market logic and identify investment opportunities. Throughout 2025, the JF Financial Research Institute conducted over 300 research activities, including visits to listed companies, industry forums, and broker strategy meetings, covering more than 20 industries and approximately 2,000 listed companies. Simultaneously, the institute produced about 1,200 reports on macroeconomics, market strategies, listed companies, and investor education, and launched 45 sets of thematic courses.
Ensuring long-term companionship, JF SMARTINVEST prioritizes data security and privacy protection. In the digital intelligence era, data security and privacy protection have become fundamental guarantees for the stable operation and sustainable development of fintech companies. JF SMARTINVEST has established information security and privacy protection as strategic cornerstones and core responsibilities of its corporate sustainability governance. The company implements data classification and tiered management, encrypts the storage of sensitive data, enforces精细化的 permission controls, and has established data security emergency response and post-incident review mechanisms. In 2025, the company experienced no major data security incidents, achieving a 100% effectiveness rate in emergency responses. Throughout the year, the company's capabilities in network security protection received multiple industry recognitions, including awards for Excellent Blue Team and Most Improved Team in Shanghai's Industrial and Informatization "Rock Action" initiative, and first place in the Qingpu District Network Attack and Defense Exercise. The self-developed intelligent compliance and risk control platform by JF SMARTINVEST was selected as a "2025 Typical Case of Digital Consumption" and has been deployed in various scenarios such as securities investment advisory, customer service, and content operations. Furthermore, this year, JF SMARTINVEST continued to strengthen its network information security protection capabilities. JF SMARTINVEST has been approved as a full member of the China Communications Standards Association, a member of Working Group 8 of the National Information Security Standardization Technical Committee, and a council member of the Shanghai Information Security Industry Association, demonstrating the company's security strength in the information technology field. From securing data flows to protecting user information, and from internal protection mechanisms to external emergency responses, JF SMARTINVEST continuously iterates its data security technology system, fortifying its data security defenses to create a safer and more reliable investment environment for investors, allowing every user to confidently enjoy the convenience and value brought by financial technology.
Practicing investor protection, JF SMARTINVEST composes a responsibility report card aligned with the "buy-side advisor" role. By the end of 2025, the number of investors in the A-share market had exceeded 250 million, making it the world's largest community of retail investors. Faced with the common challenges among individual investors—the gap in cognition, knowledge, and information—professional, systematic, and accessible investment advisory and education services have become essential needs for hundreds of millions of investors managing their finances. In active response to government calls for rational, value, and long-term investing, JF SMARTINVEST upholds its responsibility as a "buy-side advisor" to practice investor protection. By paving the way with diverse products, building bridges with technology and research, and safeguarding with information security, the company has written an ESG report deeply focused on "investor education." Leveraging its achievements in ESG governance, particularly in investor protection, the company's Wind ESG rating was upgraded to A in 2025, and it received the "ESG Pioneer Enterprise" award from Cailian Press for the third consecutive year. Looking ahead, JF SMARTINVEST will continue to earnestly fulfill its responsibility for investor education, strengthen security defenses, and deepen its commitment to investment equality, dedicated to helping investors build correct investment perspectives and contributing a replicable, sustainable "JF Solution" to the high-quality development of the capital markets.