As part of the "2025 Fuxing Park Art Season" series, the "Sinan Mid-Autumn Life Festival" was held at Sinan Mansion from September 29 to October 2. As an important partner that has participated in the "Fuxing Park Art Season" for three consecutive years, Sinan Mansion collaborated with Fuxing Park, Xiaohongshu (Little Red Book), and INS New Paradise to create one Sinan night party market, two stage performances, three art installations, and four exhibitions with interactive activities: a "Sinan Night Party" featuring 60+ quality lifestyle providers, an "Debut Together" stage with 30+ original musicians and outstanding folk bands and dance troupes from across the country, plus immersive moonlight concerts and yoga interactions, illuminating every perfect evening.
The commercial street at Sinan Mansion was bustling with crowds during the first two days of the "Golden Week" holiday. The Sinan Mid-Autumn Life Festival market extended its operating hours until 22:00, further activating the cultural functions of the historic cultural district, increasing nighttime economic activities, and collectively shaping Huangpu's "24-Hour City" brand.
This event brought together over 60 quality lifestyle brands, covering rich content including fine wines and cuisine, aesthetic cultural and creative products. The entire venue was organized according to lunar phases, divided into four major areas: "New Moon," "First Quarter Moon," "Full Moon," and "Last Quarter Moon," symbolizing the journey from beginning to fulfillment, representing the rituals and growth of Mid-Autumn Festival.
The First Quarter area featured "Xiaohongshu Design Week" with forest market exhibitors joining; the Full Moon area offered encounters with multi-sensory cultural poetry; the Last Quarter Moon area gathered Mid-Autumn themed cultural and creative products, interesting medical science interactive experiences, and various flavored foods with tipsy cocktails; the New Moon area assembled multiple non-heritage cultural and creative specialty brands from all corners of China, creating an immersive experience that blends tradition with contemporary elements.
Additionally, 10 treasure merchants from Sinan participated together: Sister Ling Seafood Hotpot, COSTA, Wuwei Vegetarian Food, Xiaoniangniang, Moutai Culture Experience Center, Kanglu Beauty Salon, Trophyte × Jin September Mooncakes, Sinan Bookstore, Huarong, and BOY CAFE, comprehensively enhancing the holiday experience from dining and reading to beauty and relaxation.
Music enthusiasts could enjoy audiovisual feasts at two major stages. The event newly launched the "Debut Together" stage, publicly recruiting talented folk performance groups for the first time, helping every ordinary but talented person become the most dazzling protagonist under the night sky. The "Moonlight Book" stage, through carefully designed moonlight stage installations, brought together over 20 original musicians to jointly present moonlight concerts, writing Mid-Autumn romance with moving melodies.
During the event, there were also 2 yoga activities, following the instructor's guidance, stretching and lifting legs to soothing music, tightening body lines, with the feeling of exercise and sweating making people feel full of vitality.
Three major art installations became new hotspots for photo opportunities. The "Moonlight Book" achieved audience imagination of romantic starry skies through immersive design. The popular installation "Hide and Seek" was inspired by Sinan's star cat Da Ju, creating fun interactive scenes that soothe urban hearts with plush healing power. The "Xiaohongshu Literature Festival Mobile Writing House" provided a creative space for writing enthusiasts to record inspiration anytime.
This Sinan Mid-Autumn Life Festival connected multiple historic mansion spaces for the first time, launching four distinctive indoor themed exhibitions including the "'Full Moon Study' Exhibition," "Xiaohongshu Home Corner Exhibition," "Magic October - Harry Potter Sinan Special Exhibition," and "The Wonderful Journey of Books and Prints," integrating literature, intangible cultural heritage, home furnishing, IP culture, and book arts to provide citizens with deep cultural experiences.
The organizers stated that this event aims to promote commerce through culture, bringing a comprehensive upgrade to holiday experiences, forming all-day cultural and tourism consumption routes, truly achieving the promotion of commercial economy through culture and activating the city's night economy through art.