On May 27, Ferrari rose 3.04% in pre-market trading, trading at $339.95 USD/share, with trading volume of $858,900.
The rebound follows a sharp sell-off in the prior session triggered by the launch of Ferrari's first-ever fully electric vehicle. On May 25, the company unveiled the Luce in Rome — a four-door, five-seat EV priced at approximately €550,000 (around $640,000), designed by former Apple chief design officer Jony Ive. On May 26, the stock plunged as much as nearly 8% during European trading hours and closed down 4.28% in U.S. regular trading at $331.64, with turnover of $146 million.
Investors had expressed concern that Ferrari's push into electrification — at a time when rivals such as Porsche and Lamborghini are slowing or pausing their EV strategies — could dilute brand exclusivity and profit margins. Additionally, Q1 global deliveries declined 4.4% year-over-year and full-year guidance was left unchanged, adding further pressure. Today's pre-market bounce appears to be a technical recovery from oversold conditions.
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