牛津工业（Oxford Industries，股票代码：OXM）今日盘前股价大涨17.20%，引起市场广泛关注。这一显著涨幅主要源于公司发布的第二季度财报远超市场预期。
根据最新公布的财务报告，牛津工业第二季度调整后每股收益达到1.26美元，大幅超越分析师此前预估的1.18美元。尽管第二季度净销售额为4.03亿美元，较去年同期略有下降，但公司重申了2025财年调整后每股收益2.80美元至3.20美元的全年指引，展现了管理层对未来业绩的信心。
值得注意的是，公司旗下品牌Lilly Pulitzer表现亮眼，实现了直销渠道总可比销售额正增长。面对贸易环境变化和关税增加带来的挑战，公司迅速采取多元化采购、提前收货、谨慎调整定价等策略，有效缓解了成本压力，维持了盈利能力。投资者对公司在充满挑战的零售环境中展现的适应能力和增长潜力表示认可，推动了股价的大幅上涨。
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