异动解读 | 辛克莱广播集团盘中大跌5.17%，Q2业绩低于预期

异动解读

Aug 07

辛克莱广播集团（SBGI）今日盘中大跌5.17%，引发市场关注。此次股价下跌主要受该公司发布的2025财年第二季度业绩报告影响，财报显示公司业绩不及预期，并且未来展望存在一定不确定性。

根据财报，辛克莱2025财年第二季度合并媒体收入为7.77亿美元，略低于市场预期。其中，核心广告收入为2.72亿美元，同比下降4.7%；分销收入为3.8亿美元，同比下降1%。公司调整后的EBITDA为1.03亿美元，虽然超过指导中值，但仍低于去年同期的1.58亿美元。分析人士指出，广告收入下滑和虚拟MVPD订户增长放缓是导致业绩不佳的主要原因。

展望未来，辛克莱管理层预计2025财年第三季度的合并媒体收入将在7.44亿至7.68亿美元之间，调整后的EBITDA在7100万至9300万美元之间。尽管面临宏观经济和关税压力，公司管理层对未来市场机会保持谨慎乐观态度，并计划通过资产货币化策略进一步提升公司价值。此外，公司还宣布了重要的管理层变动，任命Narinder Sahai为新任执行副总裁兼首席财务官，Conrad Clemson为EdgeBeam Wireless首席执行官，这些变动可能为公司未来发展带来新的机遇。

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