2月18日,在线视频流媒体平台爱奇艺(IQ)盘中大跌9.06%,引发市场广泛关注。
分析认为,爱奇艺发布的2024年第四季度财报显示,营收较上年同期下降14%至66.1亿元人民币。会员服务收入下滑15%至41亿元,广告收入下滑13%至14.3亿元,内容发行收入下降20%至4.07亿元,直接拖累了营收业绩。
同时,爱奇艺在第四季度净亏损扩大至5880万元,去年同期则为净利润6.8亿元,盈利能力出现转弱。分析师指出,爱奇艺第四季度营收和利润下滑,主要源自会员和广告等核心收入支柱承压、内容储备不足以及广告市场低迷等因素影响。
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