Recently, Nanjing's first pioneering future community, Yicheng·LOHALI, celebrated its first anniversary. Over the past year, the community business brand "Yichengli" under Yicheng Group has evolved from a single commercial entity to a multi-project collaborative community living ecosystem. Yicheng·LOHALI has successfully filled the gap in quality commercial services in the region while deeply constructing living scenarios. Meanwhile, Yicheng·Guanqianli, positioned as a "24H All-Day Lifestyle Block," has grown in parallel, forming a complementary business matrix with LOHALI. Together, they have not only created a tiered community business ecosystem for eastern Nanjing but also established an integrated "social + commercial" model, offering an innovative benchmark for the industry.
**Yicheng·LOHALI: Precision Positioning to Refresh Regional Quality Commerce** On December 20, 2024, Yicheng·LOHALI officially opened at No. 93 Guanghua Road, achieving a remarkable 95% occupancy rate and marking a new exploration in community business for the group. After a year of stable operation, this 26,000-square-meter community commercial hub has successfully transformed from a traditional "consumption transit point" into a "living community" serving 500,000 nearby residents.
The project introduced Nanjing’s first Hema MINI fresh supermarket, which has become a core hub for daily consumer needs in the area. Stocking over 4,000 products, with fresh produce accounting for more than 60%, and offering delivery within a 3-kilometer radius, the supermarket effectively addresses the challenges of "limited grocery options and long distances" for residents in eastern Nanjing. It has processed over 700,000 fresh produce delivery orders in a year, solidifying its role as a cornerstone of community convenience.
Beyond essential services, Yicheng·LOHALI has prioritized community engagement as the foundation of its "living community" concept. Over the past year, the project has collaborated with tenants to create a cultural activity matrix catering to all age groups, including parent-child craft markets and youth sports events, fostering dedicated social spaces for residents. Additionally, the project has implemented an efficient customer feedback mechanism, swiftly introducing Blue Bay Coffee in response to demand for high-quality social settings, providing spaces for neighborhood gatherings and business discussions. Upcoming additions like TimeKr Sports for families and Ten Years Bar for nightlife will further enrich the community’s service offerings.
**Yicheng·Guanqianli: 24H Block Elevating Community Commerce** While LOHALI underwent its transformation, Yicheng·Guanqianli emerged as "eastern Nanjing’s first 24H all-day lifestyle block" in the southern New Qinhuai District, forming a complementary "centralized + block commercial" model with LOHALI.
As the supporting commercial hub for Nanjing’s first shared-ownership housing pilot project, Guanhongyayuan, Guanqianli naturally serves a loyal customer base, catering to nearly 4,000 households within the complex while extending its reach to over a dozen nearby communities. With a stable consumer base of 350,000 residents within a 2-kilometer radius, the project has established an initial business ecosystem: Lawson and Zhao Yiming Snacks meet immediate needs, Cat Space Coffee, Cotti Coffee, and Niu Zongdian Guizhou Yellow Beef Restaurant cater to social gatherings, while Mr. Lynx 24H Fitness and Benbo Kung Fu Studio fill gaps in health and wellness services, creating a seamless "daily-to-weekend lifestyle" service chain.
Guanqianli continues the "living community" philosophy, focusing on attracting high-quality fresh supermarkets, themed restaurants, and lifestyle concept stores to enhance the community living experience. The project adheres to a "long-termism" operational strategy, fostering mutual growth with tenants—a principle aligned with LOHALI’s people-centric service approach.
**From Points to Network: Weaving Eastern Nanjing’s Community Business Ecosystem** A Yicheng Group leasing executive noted that the first-year success of "Yichengli" stems from the synergistic breakthroughs of its dual projects. Currently, "Yichengli" has woven a comprehensive community business network in eastern Nanjing: LOHALI emphasizes quality and diverse social experiences, while Guanqianli focuses on neighborhood block interactions and 24H convenience.
Moving forward, "Yichengli" will continue to uphold its core philosophy—"The Beauty of Life, Gathered Here"—by upgrading community business services and constructing a tiered, multi-dimensional living community, further expanding the value boundaries of community commerce.