3月13日，游戏股集体走高，博雅互动涨超5%，网易涨超2%，苹果谷歌均下调应用商店佣金率，游戏产品利润有望逐步增厚
消息面上，3月13日，苹果公司宣布自2026年3月15日起，适用于中国内地AppStore的iOS及iPadOS佣金率将进行调整。Apple App内购买及付费App的标准佣金率将由目前的30%改为25%。值得注意的是，此前谷歌宣布，Google Play商店进行系统性改革，将应用内购买(IAP)的标准服务费从沿用近二十年的30%下调至20%。
中金公司认为，从短期来看，由于新规下抽成比例下降，海外游戏产品的利润有望逐步增厚。中信建投指出，海外安卓渠道成本中枢下移，直接改善中重度手游尤其是高流水产品的利润率和买量回收模型，出海厂商在Google Play端的留存收入占比有望提升。
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