雪碧品牌正式推出全新全球推广平台“就是这口爽”，标志着这一经典柠檬味汽水重新锚定东盟及南太平洋地区的街头文化生态。该战略举措通过聚焦青年社群热衷的潮流艺术、音乐与运动场景，重塑品牌与Z世代消费者的情感连接。创新营销活动将结合本地化内容创作与数字化互动体验，在保持全球传播一致性的同时深化区域文化渗透。
雪碧品牌正式推出全新全球推广平台“就是这口爽”，标志着这一经典柠檬味汽水重新锚定东盟及南太平洋地区的街头文化生态。该战略举措通过聚焦青年社群热衷的潮流艺术、音乐与运动场景，重塑品牌与Z世代消费者的情感连接。创新营销活动将结合本地化内容创作与数字化互动体验，在保持全球传播一致性的同时深化区域文化渗透。
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