MEITUAN Improves Delivery Rider Algorithm Again: "Scoring System to Replace Negative Deductions" to be Rolled Out Nationwide Soon

Deep News
Aug 27

On the evening of August 27, MEITUAN hosted an open day for delivery rider algorithm collaborative governance in Beijing, publicly sharing the algorithmic logic of rider deliveries and presenting a series of achievements in optimizing rider work experience, including upgraded safety guarantees, anti-fatigue mechanisms, cancellation of overtime penalty deductions, and solutions to "last 100 meters" delivery challenges. This marks the eighth communication session since MEITUAN announced eight algorithmic governance measures and established an algorithm advisory committee at the beginning of the year, and the first rider collaborative governance open day.

In 2025, MEITUAN took the first step in the internet industry's comprehensive "anti-involution" efforts, promoting healthy competition throughout the industry chain through measures such as "reducing pressure on riders and alleviating burdens on merchants." Since the end of 2024, MEITUAN has successively introduced anti-fatigue mechanisms for riders and cancellation of overtime penalty deductions, continuously optimizing management approaches with rider interests at the core, exploring fairer and more humane incentive mechanisms, and promoting the transformation from negative penalties to positive incentives.

At the open day, MEITUAN's rider experience operations manager stated that overtime penalties, a major concern for crowdsourced riders, will be completely eliminated by the end of 2025. She explained that MEITUAN has long been exploring how to replace deductions with positive incentives. Over the past eight months, MEITUAN's delivery technology, product, service experience teams, and frontline station managers have jointly participated in pilot programs across more than ten cities nationwide, observing and comparing different management models to ensure stable rider income and user experience while providing positive incentives for outstanding riders. In Guangxi, Jiangxi and other regions, both new crowdsourced riders and long-term part-time crowdsourced riders have experienced improvements. Currently, the team has essentially perfected the new model of "using a scoring system to replace negative deductions" and will soon roll it out nationwide. "We have also received feedback from riders saying they no longer fear being penalized during deliveries and feel more at ease," she shared at the meeting.

Additionally, starting in 2025, MEITUAN has successively piloted and launched three major measures: rider-user location sharing, intelligent guidance for users to select recommended addresses, and recommendations for users to fill in more precise addresses. These product-side applications of intelligent algorithms enhance reminders for both users and riders, reduce information asymmetry, and build trust.

MEITUAN's public affairs manager stated that since late last year, MEITUAN has implemented anti-fatigue measures nationwide combining "pop-up reminders and forced offline periods": riders receive pop-up reminders after 8 hours of delivery work, with subsequent hourly reminders; after 12 hours, they are forced offline and can resume normal order acceptance the next day. Currently, approximately 18% of riders daily trigger the 8-hour pop-up, while only 0.28% trigger the 12-hour forced offline. Since this feature's launch, it has helped riders balance work intensity and received detailed improvement suggestions from riders and experts. Next, the platform will upgrade strategies for riders with consecutive high-volume deliveries to help them balance income and health.

Rider traffic safety experience is also one of MEITUAN's key improvement areas this year. Since April, MEITUAN has piloted a "safety score" system in over 100 cities nationwide. Under traffic management department guidance, traffic safety performance is incorporated into rider evaluations using positive incentive approaches, awarding "Red Light Waiting Awards" to riders maintaining zero red-light running records. Statistics show that under the safety score system this year, rider red-light running behavior has decreased by 26% month-over-month, with over 20,000 riders in pilot cities receiving instant cash rewards.

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