Orient Securities has released a research report stating that leading overseas small appliance companies are intensively launching new products and have raised their full-year sales guidance, indicating an upward trend in the related contract manufacturing supply chain. The opportunities for high-quality domestic ODM/OEM manufacturers to introduce new products are expected to increase further, and it is advised to continuously monitor the pace of order fulfillment. Domestic small appliance brands are persistently deepening their focus on AI integration and premiumization, accelerating product iteration and brand upgrades in segments such as high-end personal care and AI smart lighting. The subsequent impact on revenue remains to be continuously verified. The main viewpoints of Orient Securities are as follows:
SharkNinja's Intensive Overseas Product Launches, Domestic Contract Manufacturing Chain Likely to Benefit Continuously
Since 2026, global small appliance leader SharkNinja has entered a cycle of intensive new product launches, with significant breakthroughs in both its kitchen appliance and cleaning appliance lines. Ninja has launched the SLUSHi Twist dual-chamber frozen drink maker and the AutoBaristaTM fully automatic espresso machine; Shark has released the Home Luxe cleaning series and the PowerDetect Speed self-emptying system. Financially, following its Q1 results, the company raised its full-year net sales growth guidance to 11.5%-12.5% (up from the previous 10.0%-11.0%), corresponding to an estimated annual revenue of $7.1-$7.2 billion. As core suppliers, Fujia Co., Ltd. and Lake Electric Co., Ltd. have long provided ODM services for vacuum cleaners to SharkNinja, having established a mature delivery system from product design to mass production with a cooperative history exceeding two decades. Furthermore, Dechang Co., Ltd. has rapidly emerged since formally partnering in 2023. Leveraging its motor technology advantages and overseas production capacity layout, its synergy with SharkNinja has strengthened year by year, covering categories such as vacuum cleaners, hair dryers, and motor products. As SharkNinja continues to expand its global SKUs, opportunities for domestic ODM/OEM manufacturers to introduce new products are further increasing. It is recommended to continuously monitor the order fulfillment pace of these core contract manufacturers.
Flying Electric's 2026 New Products Focus on Premiumization, Driven by Dual Engines of Brand Upgrade and Product Iteration
On January 28, 2026, Flying Electric Appliance Co., Ltd. officially launched its new-generation high-speed hair dryer—the "Starry Ring" smart high-speed hair dryer. Centered around the concept of "intelligent sensing care and drying," it features a TOF spatial sensor for AI distance-sensing temperature control, Gyro posture sensing technology for intelligent cooling, and an intelligent start-stop system. It is equipped with a self-developed 110,000 RPM high-speed brushless motor, and the barrel weight is as light as 127g, with the product priced in the high-end segment of the industry. Starting the same day, Feike announced young actor Wang Yibo as its global brand ambassador. Flying Electric's 2026 product line is accelerating its upgrade towards premiumization and intelligence, with significant new product deployments in its dual-core categories of shavers and hair dryers. Brand upgrade and product iteration are progressing in an orderly manner. The subsequent impact on revenue awaits continuous verification. It is advised to focus on the follow-up shipment volume of the "Starry Ring" series and the pace of new category introductions.
Bull Releases AI Large Floor Lamp Product, Concluding the Power Strip Battle
Recently, Bull Group Co., Ltd. released an "AI Large Floor Lamp," strongly declaring its entry into the AI field for eye-protective lighting. The core pain point addressed by large floor lamps is the high incidence of myopia among children and adolescents, coupled with traditional desk lamps having narrow illumination ranges and significant brightness contrasts, creating a parental need for truly eye-protective, uniformly lit full-area light. According to AVC data, in Q1 2026, the online retail sales value of the eye-protection lamp market reached 730 million yuan, with retail volume at 2.963 million units and a quarterly average price of 245 yuan. The large floor lamp category is growing rapidly. By brand, Honeywell entered the market in 2021 and achieved online retail sales of 61.266 million yuan in Q1 2026; Opple Lighting followed closely with 53.735 million yuan, launching series like Yue Tong and Clear Light; Philips focused on a dual-mode lighting system with its F9 series, targeting the high-end segment. In contrast, the differentiated highlights of Bull's AI Large Floor Lamp lie in: being equipped with a violet light-excited eye-protection chip, and relying on a dual AI model engine and a 100,000-level light formula database to achieve "personalized light for each individual"—millisecond-level adaptation of exclusive light based on age and vision differences, completing the intelligent leap from "people finding light" to "light finding people." This has the potential to reshape the eye-protection lighting market landscape.
Risk Warnings
Risks include potential weakness in overseas end-consumer demand, intensifying industry competition, and new product launches falling short of expectations.