明略科技-W涨超11%,月内累涨逾四成!GEO有望重塑广告营销行业商业模式

老虎资讯综合
Jan 22

1月22日,明略科技-W涨超11%,月内累计涨幅超40%。截至发稿,报289.6港元,成交额5361.29万港元。

华福证券发布研报称,据中国商务广告协会预测:2025年,全球GEO市场规模将达112亿美元,中国市场规模为29亿元;至2030年,全球市场将达到1007亿美元,中国市场同步增长至240亿元,SEO向GEO的转移已成为趋势,GEO市场具有巨大的潜力空间,有望重塑广告营销行业的商业模式。

据明略科技公众号,明略科技从2024年底开始关注GEO赛道,并于2025年初正式推出了整体解决方案。国信证券发布研报称,据明略科技数据,国内已有超80%的用户通过AI获取消费信息,近35%消费者每日高频互动,消费者向AI咨询消费类问题已经成为日益主流的行为。随着生成式AI推动传统搜索方式变革,当前GEO市场快速增长,据明略科技数据,2026年全球GEO市场规模将达240亿美元,预计到2030年全球GEO市场规模有望达到1000亿美元。

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