Under the guidance and support of the Jiangsu Provincial High People's Court, JD.com's asset trading platform, in collaboration with courts in Taizhou, Yangzhou, Zhenjiang, and Changzhou, successfully concluded the "Four-City Synergy, JD Power" special campaign. The two-month innovative initiative yielded remarkable results: attracting over 2.14 million views and achieving a total transaction volume exceeding 300 million yuan.
This achievement reflects a breakthrough in judicial asset disposal models and exemplifies the practical application of smart court development.
**Innovative Collaboration: Four Cities Tackle Judicial Enforcement Challenges** The campaign pioneered a cross-city judicial cooperation mechanism, leveraging JD.com's technological platform to dismantle information barriers in cross-regional asset disposal. By integrating smart court systems with digital platforms, the initiative standardized and enhanced transparency in asset disposal processes, setting a replicable model for judicial collaboration in the Yangtze River Delta region.
**Livestreaming Innovation: "Youth Action Live Room" Boosts Auction Engagement** The Taixing Court's "Youth Action Live Room" emerged as a highlight during the event. On September 12, enforcement bureau heads from all four cities gathered in the livestream to promote high-quality assets in a "live commerce" format. Director Zhu of the Jiangsu Provincial High People's Court Execution Bureau engaged with 406,000 online viewers. The livestream incorporated AI-powered digital avatars and interactive technologies, making judicial auctions more accessible and transparent.
"Such a fresh approach!" commented one viewer. "Who knew judicial auctions could be this engaging?"
**Professional Services: Five Themed Auctions Cater to Diverse Investment Needs** The platform curated specialized auctions for residential properties, commercial real estate, industrial land, vehicles, and small movable assets, catering to varied investor demands. For high-value assets like industrial land, tailored financing solutions were provided to lower bidding thresholds, ensuring a seamless experience for participants.
**Cloud Warehouse Coordination: Boosting Cross-Regional Efficiency** The "Four-City Judicial Cloud Warehouse" mechanism streamlined cross-regional asset disposal through standardized procedures, offering end-to-end support from investigation to delivery. This significantly improved efficiency and convenience for buyers.
**Digital Empowerment: Technology Revitalizes Judicial Auctions** The campaign harnessed JD.com's proprietary cloud technologies, including multimodal digital interactions, to modernize traditional auctions. AI-enhanced asset presentations during livestreams enriched user engagement, demonstrating how digital innovation is transforming judicial enforcement.
**Future Prospects: Setting New Benchmarks for Judicial Auctions** Beyond the 300 million yuan in transactions, the campaign established a replicable model for regional judicial cooperation. JD.com's asset trading platform pledged to deepen collaboration with courts, leveraging technology to optimize judicial asset disposal and contribute to a more efficient legal business environment.