Digital Technology Empowers Judicial Enforcement: Four-City Autumn Judicial Auction Festival in Jiangsu Generates Over 300 Million Yuan in Two Months

Deep News
Nov 13

Under the guidance and support of the Jiangsu Provincial High People's Court, JD.com's asset trading platform, in collaboration with courts in Taizhou, Yangzhou, Zhenjiang, and Changzhou, successfully concluded the "Four-City Synergy, JD Power" special campaign. The two-month innovative initiative yielded remarkable results: attracting over 2.14 million views and achieving a total transaction volume exceeding 300 million yuan.

This achievement reflects a breakthrough in judicial asset disposal models and exemplifies the practical application of smart court development.

**Innovative Collaboration: Four Cities Tackle Judicial Enforcement Challenges** The campaign pioneered a cross-city judicial cooperation mechanism, leveraging JD.com's technological platform to dismantle information barriers in cross-regional asset disposal. By integrating smart court systems with digital platforms, the initiative standardized and enhanced transparency in asset disposal processes, setting a replicable model for judicial collaboration in the Yangtze River Delta region.

**Livestreaming Innovation: "Youth Action Live Room" Boosts Auction Engagement** The Taixing Court's "Youth Action Live Room" emerged as a highlight during the event. On September 12, enforcement bureau heads from all four cities gathered in the livestream to promote high-quality assets in a "live commerce" format. Director Zhu of the Jiangsu Provincial High People's Court Execution Bureau engaged with 406,000 online viewers. The livestream incorporated AI-powered digital avatars and interactive technologies, making judicial auctions more accessible and transparent.

"Such a fresh approach!" commented one viewer. "Who knew judicial auctions could be this engaging?"

**Professional Services: Five Themed Auctions Cater to Diverse Investment Needs** The platform curated specialized auctions for residential properties, commercial real estate, industrial land, vehicles, and small movable assets, catering to varied investor demands. For high-value assets like industrial land, tailored financing solutions were provided to lower bidding thresholds, ensuring a seamless experience for participants.

**Cloud Warehouse Coordination: Boosting Cross-Regional Efficiency** The "Four-City Judicial Cloud Warehouse" mechanism streamlined cross-regional asset disposal through standardized procedures, offering end-to-end support from investigation to delivery. This significantly improved efficiency and convenience for buyers.

**Digital Empowerment: Technology Revitalizes Judicial Auctions** The campaign harnessed JD.com's proprietary cloud technologies, including multimodal digital interactions, to modernize traditional auctions. AI-enhanced asset presentations during livestreams enriched user engagement, demonstrating how digital innovation is transforming judicial enforcement.

**Future Prospects: Setting New Benchmarks for Judicial Auctions** Beyond the 300 million yuan in transactions, the campaign established a replicable model for regional judicial cooperation. JD.com's asset trading platform pledged to deepen collaboration with courts, leveraging technology to optimize judicial asset disposal and contribute to a more efficient legal business environment.

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