本季度信息
万华媒体集团有限公司公布截至2025年9月30日止六个月财务数据，报告期内营收约为18,422,000港元，同比增长10.6%。毛利由上年同期的992,000港元下降至540,000港元，主要由于印刷及人力相关成本上升致使整体毛利率有所下滑。销售及分销支出为3,797,000港元，同比增长3.1%；行政支出为7,543,000港元，同比增长3.6%。
业务分项
娱乐及生活时尚业务收入由上年同期的10,685,000港元增至本期12,594,000港元，同比增长17.9%，增长动力来自广告投放及活动相关收入的回升。手表及汽车业务录得营收5,828,000港元，较上年同期的5,977,000港元微幅下降2.5%。公司在手表与汽车板块持续加强视频内容制作与进行交叉销售，但活动制作成本上涨也带来一定压力。
下个财报期展望
公司认为在宏观环境渐进复苏的背景下，下半年仍将面临运营成本偏高等挑战。与此同时，公司将进一步整合平面、数字及活动等多元化广告解决方案，并通过新成立的生成人工智能（AI）平台寻求更多业务增长点，提高内容及数字资产的规模化产出与管理能力，以应对市场持续变化。
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