JIUMAOJIU (09922) declined over 4% in early trading. As of press time, the stock was down 3.77% to HK$2.81, with trading volume reaching HK$32.61 million.

On the news front, JIUMAOJIU will convene a board meeting on August 22 (this Friday) to approve its interim results. The company previously announced that as of the end of June, it operated a total of 729 restaurants across all brands.

In the second quarter of 2025, same-store daily average sales showed declines across key brands: Tai Er (self-operated only) fell 13.7%, Song Hotpot dropped 14.3%, and JIUMAOJIU decreased 18.5%.

Bank of Communications International previously noted that the company's overall operational pressure continued in the second quarter, with same-store sales maintaining a downward trend. Despite pressure on same-store performance, the company's core brand Tai Er saw its year-over-year decline narrow from 21.2% in the first quarter to 13.7% in the second quarter, with the decline narrowing month by month, indicating initial effectiveness of operational adjustments.

Regarding average order values, Tai Er (Mainland China) and JIUMAOJIU saw quarter-over-quarter increases of 1.5% and 1.8% respectively in the second quarter, while Song Hotpot experienced a 2.0% decline. The company is implementing measures such as optimizing menu structure to stabilize average order values. Although customer traffic recovery still faces pressure, the stability in average order values is believed to help improve overall revenue quality.