The juice market is experiencing a new phase of growth driven by product upgrades and increasing consumer focus on health. Notably, NFC juices, 100% juices, high-concentration juices, and niche fruit varieties are emerging as key growth drivers for the category.
Following the release of 2025 annual reports by major listed beverage companies such as Tingyi, Nongfu Spring, Uni-President, China Foods, SDIC Zhonglu, and Andre Juice, the latest sales figures for China's juice industry have been officially disclosed.
Tingyi continues to lead the market, while Nongfu Spring recorded a significant 26.7% increase.
A key characteristic of the 2025 retail juice market is "overall volume contraction coupled with structural upgrades." 100% pure juices, NFC (Not-From-Concentrate) options, and low-sugar functional juices have become the primary engines of growth, with leading companies showing markedly divergent performances.
Among the four major players—Tingyi, Nongfu Spring, Uni-President, and China Foods—Nongfu Spring was the only one to achieve positive growth, while Uni-President's juice category constitutes the highest proportion of its total revenue.
In contrast to the volatile retail segment, the concentrated juice market in 2025 displayed characteristics of "stable revenue, increasing profits, and market consolidation." Companies like SDIC Zhonglu and Andre Juice achieved steady development by leveraging their upstream raw material sourcing, cost control measures, and global sales networks. Andre Juice notably achieved growth in both revenue and net profit, positioning itself as a stabilizer within the industry.
**Tingyi: Dual-Driven Strategy of "Health Functionality + Traditional Wellness"** Tingyi's juice category revenue for 2025 reached 5.5 billion yuan, accounting for 11% of its total revenue, though its traditional low-concentration juice products faced significant pressure. In 2025, Tingyi clearly articulated a dual-driven strategy focused on "Health Functionality + Traditional Chinese Wellness," leading to a comprehensive restructuring of its product portfolio: * **Functional Juices:** The "Daily C" brand was upgraded into a vitamin-supplement beverage with the launch of the "Multi-V Plan" series, targeting precise vitamin intake for white-collar workers in office settings. Simultaneously, the "Tropicana Twister" brand was revamped with an optimized flavor matrix to appeal to younger consumers. * **Scenario-Specific Juices:** Brands like "Rock Sugar Snow Pear" emphasized moisturizing properties, "Plum Juice" highlighted its role in cutting grease during meals, and "Honey Pomelo" focused on a refreshing and nourishing positioning. By leveraging concepts of traditional wellness and specific usage occasions, Tingyi aims to solidify its mass market base and attract younger customers.
**Nongfu Spring: Premium Juices Stand Out, NFC and 17.5° as Core Growth Engines** Nongfu Spring's juice business defied market trends with a strong performance: 2025 revenue reached 5.176 billion yuan, a substantial 26.7% year-on-year increase, contributing 9.8% to total revenue and validating the strong growth potential of the premium pure juice segment. Its success is rooted in a steadfast commitment to premiumization and integrated supply chain control: * **Focus on NFC and 17.5° Brands:** Emphasizing "zero additives, pure juice, and full supply chain monitoring," these brands perfectly align with the health-conscious consumption upgrade trend, creating a distinct competitive barrier compared to the low-concentration products of rivals like Tingyi and Uni-President. * **Continuous Product Innovation:** The late-2024 launch of the 17.5° Haskap Berry blend juice, promoted for its high anthocyanin content (300mL ≥ anthocyanins from 30 blueberries), captured the health functional trend. In January 2025, the 17.5° 100% Orange Juice in a 900mL bottle entered Sam's Club, becoming a hot-selling item, demonstrating effective synergy between channel and product strategy.
**Uni-President: Revenue of 3.34 Billion, Building Resilience Through Scenario Marketing and Low-Sugar Innovations** Uni-President's juice revenue for 2025 was 3.34 billion yuan, representing 17% of its total revenue, showcasing strong risk resilience. This is primarily due to a dual approach of upgrading its product structure and implementing precise scenario-based marketing: * **Reinventing Classic Products for Specific Scenarios:** The "C100" brand shifted from focusing purely on product functionality to offering scenario-specific solutions, reinforcing a dual health concept of "dietary fiber + Vitamin C." It introduced limited-edition holiday packaging and an orange IP形象 (IP image) to target gifting occasions and younger demographics. Simultaneously, canned products were leveraged to deepen penetration in foodservice and banquet channels, establishing a "meal accompaniment" perception to stabilize its core business. * **Differentiation in Sub-categories:** The "Hi-Tea" brand is positioned as an electrolyte juice, solidifying its core value of "scientific formulation + refreshing taste" through partnerships with top variety shows and its own IP events to accurately reach young consumers. The new product "Meet Grapefruit" focuses on low sugar and unique pomelo flavor, carving out a differentiated niche. Brands like "Kumquat Lemon" and "Rock Sugar Snow Pear" target Gen Z with campus store activations for proximity marketing. "Plum Juice" continues to deepen its presence in the foodservice channel. * **Premium Line Expansion:** The "Yuanqi Juexing" (Awakening Vitality) brand offers 100% fruit and vegetable juices, meeting health upgrade demands with "naturally ripened, zero additives," and is distributed in premium supermarkets and e-commerce channels.
**China Foods (COFCO): Minute Maid Sees Slight Decline, Qoo Relaunch and Multi-Flavors Add Incremental Growth** China Foods' juice revenue for 2025 was 3.028 billion yuan, a slight decrease of 3.4% year-on-year. The overall minor decline was attributed to challenges in the low-concentration juice market, but the company stabilized its position through brand revitalization and product portfolio optimization. * **Second Brand Relaunch:** The successful relaunch of the "Qoo" series, rolled out in phases with multiple specifications and targeted regional and channel distribution, became a significant source of incremental growth for the juice category. * **Non-Orange Flavor Expansion and Package Size Upgrade:** The company promoted the development of flavors like "Juicy Peach" and "Green Grape" to enrich its portfolio. It also implemented a "more content for the same price" strategy by upgrading package sizes (e.g., 420ml to 450ml) to stimulate demand. These efforts were supported by marketing tactics like limited-edition scented packaging, celebrity roadshows, digital sampling, and scan-to-win promotions to boost sales.
**Andre Juice: Double-Digit Revenue Growth, Global Expansion Creates Opportunities** Andre Juice achieved revenue of 1.629 billion yuan in 2025, a significant 19.47% year-on-year increase, making it a standout performer in the B2B segment. Its success is supported by two main advantages: * **Technology, Quality, and Global Channels:** Its product range covers concentrated apple, pear, and strawberry juices, among others, with a sales network extending across major global markets including Europe, the US, Japan, and Oceania, driven by both domestic demand and exports. * **Capital and Brand Strength:** As the first A+H share listed beverage company in China, it benefits from strong industry recognition and financial resources, enabling continuous exploration of new markets and customers to increase market share.
**SDIC Zhonglu: Profit Growth Defies Trend, Optimized Capacity Boosts Efficiency** In 2025, SDIC Zhonglu achieved a result of "slightly lower revenue but significantly higher profits," highlighting the effectiveness of its cost control and capacity optimization efforts. Key actions included: * **Strategic Shift in Upstream Production Capacity:** Adapting to the trend of apple cultivation moving to northwest China and higher altitudes, the company expanded capacity布局 (layout) in advantageous production areas like Yanyuan in Sichuan and Luochuan in Shaanxi, reducing raw material costs and increasing concentrated apple juice output. * **Product Diversification:** Exploring multi-variety concentrated juices and NFC products from grapes, mulberries, pomegranates, etc., to reduce reliance on single-product apple juice and enhance risk resilience and competitiveness.
As we move into 2026, the question remains: what new changes will the juice beverage market see, and who will emerge as the next big winner leading the growth charge?