百事公司正对其旗下乐事、多力多滋、佳得乐和桂格四大标志性品牌启动全面革新计划。这家零食饮料巨头宣布,将通过视觉形象升级与营销策略转型,同步推进产品配方简化进程。
据悉,新版产品线将聚焦五大核心维度:水分补充功能、全谷物应用、人工添加剂削减、蛋白质强化及膳食纤维提升。此次战略调整旨在通过产品结构优化,持续增强百事公司在未来财年的市场竞争力与财务表现。
(本文根据道琼斯通讯社2026年2月3日07:40 ET(12:40 GMT)电讯整理)
百事公司正对其旗下乐事、多力多滋、佳得乐和桂格四大标志性品牌启动全面革新计划。这家零食饮料巨头宣布,将通过视觉形象升级与营销策略转型,同步推进产品配方简化进程。
据悉,新版产品线将聚焦五大核心维度:水分补充功能、全谷物应用、人工添加剂削减、蛋白质强化及膳食纤维提升。此次战略调整旨在通过产品结构优化,持续增强百事公司在未来财年的市场竞争力与财务表现。
(本文根据道琼斯通讯社2026年2月3日07:40 ET(12:40 GMT)电讯整理)
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