As the morning mist of the South Sea drifted over Xiangzhou Port's wharf, the first rays of New Year's sunlight illuminated the magnificent coastline of the Guangdong-Hong Kong-Macao Greater Bay Area, quietly heralding a dialogue spanning millennia of cultural heritage and oceanic charm. On January 1, 2026, the "Sailing Across the Greater Bay Area - 2026 New Year Concert" blossomed simultaneously across multiple CCTV channels. Blue-and-White Fenjiu, acclaimed as "the origin of national liquor, the ancestor of light aroma, and the root of culture," deeply collaborated with this bay area spectacle, allowing the millennia-old soul of liquor to intertwine with blue ocean dreams through melodies, jointly "steering toward the azure" to embrace 2026's surging new atmosphere.

Riding the bay area waves, together "steering toward the azure" Standing by the sea and thriving because of it, the azure waters connect shared homelands while crystallizing common aspirations. Centered around the theme "Steering Toward the Azure," this Greater Bay Area New Year Concert used melodies to depict life and musical notes to string together years, placing its stage at Zhuhai's Xiangzhou Port passenger terminal where crashing waves served as the ocean's visual signature and echoing surf provided natural background music, deeply integrating the imagery of "braving winds and waves, sailing forward" with the bay area's nightscape. Hosts including Ren Luyu and Chai Rong made joint appearances, constructing narrative threads through the "Music Tour Bus" journey along Zhuhai's Lover's Road while weaving emotional lines through the interwoven melodies of Cantonese ballad "Moonlight" and theme song "Dream Bay." Through these parallel narratives, the musical journey became a vehicle for understanding the bay area. Exclusively sponsored by Blue-and-White Fenjiu, the concert unfolded through four movements - "Sea and River: Convergence," "Sea and Island: Embrace," "Sea and Road: Connection," and "Sea and Song: Companionship" - tracing Zhuhai Special Economic Zone's 45-year developmental trajectory to showcase the rapidly evolving new bay area, outline harmonious living landscapes, present dynamic running postures, and sing the symbiotic symphony of integration. As the concert concluded with the reprise of "Dream Bay" amid South Sea tidal surges, it marked both a new beginning balancing openness and perseverance and a fresh chapter of striving toward high-quality development.

Braving the tidal forefront, honoring the reform covenant The year 2025 marked the 45th anniversary of Zhuhai Special Economic Zone's establishment. Over these 45 years, Zhuhai has served as the frontline of reform and opening-up, transforming from a remote coastal town into a bay area pearl through pioneering spirit. Similarly within the Guangdong-Hong Kong-Macao region, during the Ming and Qing dynasties, the light-aroma Fenjiu from Shanxi's Xinghuacun village rode South Sea waves to reach global markets. It is precisely this core DNA of braving tidal fronts and embracing innovation that enabled Fenjiu's 6,000-year legacy to converge with Greater Bay Area residents' New Year aspirations here.

Reform and innovation narratives continue unfolding. In recent years, Fenjiu has comprehensively deepened state-owned enterprise reform, outlining new revival blueprints through the "123 Guideline" to anchor itself "soundly and swiftly within Chinese liquor industry's first tier," designating 2025-2030 as Phase Two for consolidating achievements and adjusting elements, while building revival foundations upon management, market, and talent pillars. Guided by this revival framework, Fenjiu reconstructed manufacturer-distributor communities of shared destiny, using cultural empathy to connect with new generations. Even during 2025's liquor industry downturn, Fenjiu achieved Q1-Q3 revenue of 32.924 billion yuan (up 5% YoY) with net profit reaching 11.405 billion yuan (up 0.48% YoY). At the recent 2025 Global Distributor Conference, Fenjiu disclosed six achievement areas from implementing its revival guideline: systematic advancement of Fenxiang Privilege systems with gradually emerging operational resilience; more scientific product structures stabilizing "Fenjiu Four-Wheel Drive" fundamentals while clarifying "Three-Brand Strategic Positioning"; continuous breakout success of "Fenjiu+" creative scenario marketing; sustained cultural product momentum strengthening user emotional connections; optimized talent management mechanisms implementing marketing strategy reforms; and dual market order-price management approaches optimizing healthy development environments.

Steering by this guideline, Fenjiu completed its transition from "speed" to "depth" amid industry volume shrinkage, with this reform courage naturally resonating with the Greater Bay Area's open, daring DNA. Partnering with authoritative media, heralding 2026, narrating China's stories At the New Year's threshold, Fenjiu used the Greater Bay Area as starting point to collaborate with China Central Television's authoritative media platform, ringing in 2026 through melodies to deliver New Year blessings nationwide while leveraging South Sea waves to globally narrate China's light-aroma story.

As a "CCTV · National Ingenuity Brand," Fenjiu deeply integrates with CCTV's premium communication resources, building cross-channel networks spanning CCTV-1, 2, 3, 4 and news channels. From prime slots before News Simulcast to sustained appearances in Morning News Express, it achieves high-frequency, broad-coverage brand penetration that immerses Chinese liquor culture into daily life. Its festival scenario deployments demonstrate comprehensive strength - from reunion moments during Spring Festival and Lantern Festival galas, to patriotic sentiments during Labor Day and National Day specials, and now contemporary resonance through the "Sailing Across the Greater Bay Area" New Year Concert, Fenjiu's heartfelt blessings resonate throughout annual milestones alongside public emotions. Additionally, Blue-and-White Fenjiu exclusively sponsored the "September 15 · Chinese Quality Life Gala," deeply binding brand strength with quality values while fully conveying 6,000 years of brewing craftsmanship and quality commitment. From winning top awards at Panama Pacific International Exposition to serving as state banquet liquor at founding ceremonies, through active transformation and daring exploration, Fenjiu's developmental trajectory consistently aligns with national progress. This cross-temporal cultural accumulation and quality perseverance forms the core of "National Ingenuity Brand" inheritance and China brand storytelling.

Ingenuity safeguards cultural roots while quality responds to contemporary needs. As New Year melodies resound across the Greater Bay Area, musical rhythms blend with wine aromas to naturally flow China's light-aroma story into audiences' hearts while letting more people feel the bay area's developmental vitality. In the promising new year, Fenjiu joins all Chinese people in marching forward with soaring spirits, pioneering courage, fragrant companionship, and oceanic vitality.