REGO INTERACT (02422) experienced heavy trading volume and a significant surge in late trading, closing up 64.29% at HKD 1.15, with a turnover of HKD 10.4767 million. The catalyst for the move is the upcoming FIFA World Cup, scheduled for June to July 2026 across 16 cities in the United States, Canada, and Mexico. A recent research report from China Post Securities highlighted that sports lottery sales are highly correlated with the popularity of sporting events. Beyond regular competitions, major global events exert an even more pronounced pull on lottery sales; for instance, sales in November 2022, during the Qatar World Cup, surged by over 100% month-on-month. Looking ahead to 2026, a dense calendar of major events including the World Cup, the Winter Olympics, and the AFC Asian Cup is expected to create a cyclical boost, potentially driving a phase of rapid, short-term growth for the sports lottery industry. Public information indicates that REGO INTERACT is dedicated to building an innovative service ecosystem for China's offline lottery store sector, targeting the country's more than 400,000 community-based lottery outlets as the key focal point for an AI-driven digital store transformation. The company has already achieved comprehensive coverage across the lottery industry's entire value chain: entering the upstream sector via lottery communication equipment, providing specialized industry solutions in the midstream, and extensively developing, operating, and servicing downstream lottery sales terminals. In 2025, REGO INTERACT advanced its core mission of "empowering offline stores with AI to rapidly increase店主 income" through a strategic investment in Hangzhou Yuexiang Chunzhen Technology, which specializes in AI marketing services for sports lottery stores, and the acquisition of Cai Ping Fang Technology, a company deeply entrenched in offline lottery store operations. These moves are set to inject significant momentum into the industry's evolution ahead of the anticipated World Cup boom.