异动解读 | 老铺黄金盘中大涨6.43%,招聘空乘背景客服经理加码高客服务,业绩远超预期

异动解读
Apr 15

老铺黄金今日盘中大涨6.43%,引起了市场的广泛关注。

消息面上,公司近期在招聘平台发布北京、上海、杭州等地驻店客服经理岗位,要求候选人具备6年以上航空公司空乘工作经验,其中3年以上乘务长岗位经验,此举旨在持续提升门店端服务团队配置,加码品牌高客服务能力。此外,高盛报告指出,老铺黄金2025年下半年收入按年增长200%至149.49亿元,公司公布的2026年首季初步业绩表现远超市场预期,收入预计达165亿至175亿元,按年增长超过一倍,净利润率亦较预期高,主要受惠于提前备货及营运杠杆。

开源证券表示,老铺黄金此前对门店销售岗位的招聘已体现出较高门槛,整体看,公司正不断建设完善品牌高客服务能力。市场分析认为,服务团队的升级和强劲的财务表现共同增强了投资者对公司未来增长潜力的信心。

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