On October 13, PDD Holdings Inc. rose 3.11% in Regular Trading, trading at $83.48 per share, with turnover of $231 million.

The move was linked to the company’s newly launched Double 11 merchant recruitment campaign, with the promotion scheduled to run from October 15 to November 30. Platform measures include support for branded merchandise, price-difference subsidies, and large-value discount coupons, which may help sustain merchant participation and fourth-quarter transaction activity.

The broader rebound in China ADRs also supported sentiment toward the e-commerce group. This follows an August earnings cycle in which revenue rose 8% year over year to 112.4 billion yuan, while net profit fell 12% as the company stepped up investment in R&D, merchants, supply chain, and globalization, underscoring a market focus on near-term pressure versus longer-term competitiveness.

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