LAOPU GOLD (06181) saw its shares rise by 6% during afternoon trading. At the time of writing, the stock was up 6%, trading at HK$768, with a turnover of HK$794 million. The positive movement follows reports of long queues at the company's physical stores. On February 7, the brand held an exhibition titled "Timeless Classics, Timeless Living – LAOPU GOLD Classic Works Exhibition" at Shanghai's Plaza 66, a luxury retail destination. Following the release of its "Gold Enamel Twelve Flower Goddess Gold Cup," LAOPU GOLD has now showcased the "Twelve Flower Goddess Lacquer Mother-of-Pearl Gold Cup," utilizing traditional lacquer and mother-of-pearl inlay techniques. A research report from J.P. Morgan expressed greater optimism than the broader market regarding LAOPU GOLD's performance during the Spring Festival holiday. The positive outlook is attributed to enhanced brand equity, the launch of new products, success in attracting new customers, repeat purchases from existing clients, and favorable gold price trends. The firm stated that the company's solid performance should help ease investor concerns about high comparable base effects from the previous year and potential volatility in consumer behavior due to gold price fluctuations. J.P. Morgan believes that LAOPU GOLD's systematic development strategy—including prudent store expansion, a direct sales model, and differentiated service quality delivered by a carefully selected and trained team—positions it to benefit significantly from experiential growth.