地中海风格连锁餐厅CAVA Group Inc.的首席执行官布雷特·舒尔曼近日公开为品牌标志性的碗装餐食模式辩护。尽管面临行业挑战，这位掌舵者强调容器形式不应成为餐饮创新的桎梏。
2025年对CAVA及其同类型连锁品牌而言充满挑战。行业数据显示，包括Sweetgreen和Chipotle在内的轻食连锁品牌普遍遭遇客流量下滑，部分消费者对持续食用碗装餐食产生倦怠感，同时抱怨菜单定价过高。受此影响，CAVA股价在过去12个月内累计下跌约35%。
舒尔曼在周二接受采访时驳斥了“碗装餐食衰退论”。他表示顾客并不会因盛放器皿而限制饮食选择：“消费者追求的是美味食物本身，而非盛放形式。”尽管竞争对手纷纷转向餐盘和卷饼等新品类——例如Sweetgreen于周二宣布推出卷饼产品，宣称此举将助力品牌“突破碗装局限”——舒尔曼仍明确表示CAVA将继续坚持碗装餐食战略。
财务数据方面，这家地中海风味连锁企业第四季度销售额增速超出分析师预期，每股收益符合市场预测。同时，公司发布的今年同店销售指引也优于部分分析师的预估。受利好消息推动，CAVA股价在盘后交易中上涨7%。
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