新式茶饮龙头霸王茶姬今日盘中大涨5.11%，引发市场广泛关注。作为中国茶饮赴美上市第一股，霸王茶姬的股价表现为新茶饮行业注入了一剂强心针。
霸王茶姬的强劲表现可能源于其在行业中的领先地位和快速扩张策略。公司目前拥有6440家门店，其中97%为加盟店，这种轻资产模式有助于公司快速扩张并提高盈利能力。2024年，霸王茶姬实现净利润25亿元，同比增长213.3%，展现出强劲的盈利能力和增长潜力。
此外，霸王茶姬积极拓展海外市场的战略也可能吸引了投资者的关注。公司已在北美开设首家门店，并计划进一步扩大国际版图。虽然海外业务目前仅占总收入的12%，但随着公司在海外市场的持续投入和品牌认知度的提升，未来增长空间可期。相比同行如蜜雪冰城、奈雪的茶等，霸王茶姬在国际化战略上显示出更强的进取心，这可能是推动股价上涨的另一个因素。
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