On September 10, 2025, ARCHOSAUR GAMES (09990)'s female-oriented 3A simulation life game "Shining Nikki" officially launched in South Korea, immediately achieving first place on both Korean iOS and Google Play free game charts. This latest overseas achievement not only signifies that "Shining Nikki" has completed coverage of major global regions, but also demonstrates its explosive power in the global market, marking another important milestone in ARCHOSAUR GAMES' overseas expansion strategy.
Reviewing "Shining Nikki's" overseas performance reveals that the "launch and top charts" scenario is no coincidence. In 2022, "Shining Nikki" successively launched in China's Hong Kong, Macau, and Taiwan regions, as well as Singapore, Malaysia, and Japan, topping the iOS free game charts in all six regions on its first day. In mainland China, since its launch, "Shining Nikki" has entered the top ten of mainland China's iOS game revenue charts more than ten times. Despite being online in mainland China for over two years, "Shining Nikki's" average daily active users in the first half of 2025 surpassed the full-year averages of 2023 and 2024, with July and August summer period daily active users reaching new highs for 2025. To date, "Shining Nikki" has accumulated over RMB 2 billion in global revenue.
Such outstanding multi-regional success raises the question: in an era of increasingly diverse and personalized user demands, why has "Shining Nikki" won the favor of female players worldwide?
On one hand, "Shining Nikki" provides a rich material library covering multiple dimensions including skin tone, body type, and makeup styles, satisfying the aesthetic needs of female players from different regions. The game's high degree of freedom extends beyond character customization - "Shining Nikki" grants players design and choice authority from characters to clothing, truly achieving a comprehensive "custom dress-up" experience.
On the other hand, despite cultural differences across global regions, the essential understanding of beauty is universal. Powered by the UE engine, "Shining Nikki" realistically reproduces the textures and fabrics of different clothing materials, reaching new heights in artistic presentation and technical capability. Building on technical advantages while considering regional player acceptance, the targeted enhancement of products and continuous refinement of localization precision may be key to "Shining Nikki's" global appeal.
"Shining Nikki" is not the only game under ARCHOSAUR GAMES to achieve success both domestically and internationally. "Dragon Raja: Cassel's Gate," a strategic card game adapted and developed from the "Dragon Raja" IP, launched in China's Hong Kong, Macau, and Taiwan regions in April 2025, topping the iOS free game charts during pre-registration and subsequently achieving fifth and sixth positions on the iOS revenue charts in Hong Kong and Taiwan respectively. Upon launching in Thailand in August, it entered the top three of the iOS free game charts on its first day and remained in the top five for multiple consecutive days.
These excellent overseas performances again demonstrate ARCHOSAUR GAMES' strong self-developed and self-published capabilities. The efficient closed-loop integration of development and publishing avoids communication losses and decision delays inherent in traditional separated "development-publishing" models, enabling the company to closely capture local market trends and user demand changes.
Currently, ARCHOSAUR GAMES has launched 24 mobile games across over 170 regional markets, covering most countries and regions globally, supporting multi-regional versions in 14 languages. The company has accumulated over 200 million registered users globally with total cumulative revenue exceeding RMB 22 billion.
ARCHOSAUR GAMES' globalization pace aligns with the optimization of China's overall policy environment for game overseas expansion. 2025 marks a period of intensive policy dividend releases for China's gaming industry, with policies explicitly supporting game overseas business development, while globalization remains ARCHOSAUR GAMES' long-term strategy.
During the 2025 interim results communication meeting, ARCHOSAUR GAMES indicated that "Dragon Raja: Cassel's Gate" will advance publishing in Japan, South Korea, and other global regions in 2026, with plans to arrange IP collaboration activities based on regional characteristics. Additionally, all future new products will be developed for global markets.
Currently, mature markets such as Europe, America, Japan, and South Korea maintain strong payment capabilities, while emerging markets like Southeast Asia are rapidly rising, providing broad opportunities for Chinese gaming companies. In the future, ARCHOSAUR GAMES will further implement integrated development and publishing for global expansion, customizing differentiated strategies for different markets. While continuing to "go global," the company will focus on localized cultivation and value enhancement in various regional markets, achieving deeper development through steady progress.
According to Gamma Data's "2024 China Game Overseas Research Report," overseas revenue from Chinese self-developed games reached $18.557 billion, growing 13.39% year-over-year, demonstrating remarkable growth potential. With the broad prospects of global market expansion and deepening policy support, the company is positioned to replicate "Shining Nikki"-style success in more market segments. For game overseas expansion, ARCHOSAUR GAMES is sailing at the right time.
The report notes that Chinese gaming companies have achieved significant revenue growth for Chinese self-developed games overseas after two consecutive years of decline, by continuously enhancing their core competitiveness during the overseas expansion process.