Special Topic: 2025 Financial Education Week
On September 15th, the "Financial Education Week" jointly organized by the National Financial Regulatory Administration, People's Bank of China, and China Securities Regulatory Commission officially kicked off, bringing warmth to the golden autumn of September. This week-long event, themed "Safeguarding Financial Rights and Promoting Better Life," aims to focus on public concerns by promoting financial literacy, helping financial consumers and investors make rational choices in financial products, and staying away from false advertising, illegal intermediaries, illegal finance, and telecommunication fraud.
As a major state-owned financial insurance enterprise, China Life Insurance Company Limited (hereinafter referred to as "CHINA LIFE", stock codes: 601628.SH, 2628.HK) actively responded to the call. Based on its own characteristics and actual public needs, the company launched an integrated "online + offline" publicity model, carefully planning four major themed activities including "Consumer Protection Energy Station" and "Risk Warnings Delivered to Your Door." Through diversified financial education and publicity, the company comprehensively reveals and analyzes various financial risks to effectively protect consumers' legitimate rights and interests.
Consumer Protection Energy Station: Learning Through Entertainment to Enhance Financial Literacy
During the event, CHINA LIFE fully activated the "frontline touchpoint" value of customer service centers as consumer protection education and publicity bases, carefully creating "Consumer Protection Energy Station" themed publicity zones at service counters nationwide, and actively inviting the public to visit counters and participate in activities. The zones feature a series of knowledge popularization interactive games, allowing the public to learn financial knowledge such as suitability management, anti-fraud common sense, and basic consumer rights in relaxed interactions, enhancing risk prevention awareness and capabilities, truly achieving "learning through entertainment, teaching through action," and replenishing "consumer protection energy" for financial consumers.
Risk Warnings Delivered to Your Door: Precisely Delivering Financial Knowledge Services
While inviting the public to visit counters for activities, CHINA LIFE further expanded its publicity radius by delivering financial knowledge and risk warnings "door-to-door." On one hand, the company deeply integrated with community "grid-based" management models, organizing teams to enter streets and communities for financial knowledge publicity. On the other hand, it comprehensively promoted the "Five Entry" publicity campaign into communities, rural areas, enterprises, schools, and commercial districts, customizing exclusive publicity plans according to different financial service scenarios. Additionally, the company formed an "online + offline" integrated publicity matrix through the official WeChat "Tuesday Appointment" regular knowledge Q&A activities. Through easy-to-understand financial risk warnings and financial common sense education, financial knowledge and anti-fraud prevention knowledge are delivered to everyone who needs it.
Say NO to Illegal Intermediaries: Creating a Secure Consumption Environment Together
Addressing financial black and gray industry issues concerning consumers' legitimate rights and interests, CHINA LIFE launched a "Say NO to Illegal Intermediaries" short video exhibition activity throughout its system during this publicity week. The series of videos, combined with different regional characteristics and customer features, deeply reveal the patterns and harm of financial black and gray industries such as illegal proxy surrender through various forms including case warnings and risk alerts, helping consumers identify traps and enhance self-protection awareness. While warning against risks through video exhibitions, the company also actively promoted legal rights protection channels, guiding consumers to seek legal and rational rights protection through legitimate channels such as the 95519 customer service hotline, CHINA LIFE insurance app, and CHINA LIFE insurance mini-program, jointly maintaining industry order and purifying the market environment.
Finance for the People, Warming Thousands of Homes: Demonstrating "Leading Goose" Responsibility in Benefiting Enterprises and People
From financial knowledge popularization to people-benefiting service practice, CHINA LIFE uses publicity as a link to further enhance public trust and sense of security in the financial system. During the event, the company conducted publicity around three core directions: enterprise-benefiting services, elderly-friendly services, and disability support, promoting deep integration of financial education and service practice. The company adheres to its original intention of prioritizing consumer rights and interests, allowing consumers to fully enjoy "simple, quality, and warm" CHINA LIFE services while gaining knowledge through deep interaction.
This year's Financial Education Week has warmly commenced, with financial knowledge and people-benefiting services being delivered to the public through four major themed activities. Looking toward the future, CHINA LIFE stated it will always adhere to the "people-centered" development philosophy, promoting deep integration of consumer rights protection concepts with "serving the people" practices, continuously refining financial knowledge dissemination content that consumers can "understand, use, and remember," helping the public enhance financial literacy and risk prevention capabilities. The company will, with the responsibility and commitment of a central financial enterprise, continuously improve the quality and efficiency of financial services, contributing CHINA LIFE strength to building a safe, healthy, and orderly financial consumption environment.