While NVIDIA's chip business reaches unprecedented heights, the "second generation" is actively pioneering new paths for the company. In recent years, NVIDIA founder Jensen Huang's two children, Madison and Spencer, have successively joined their father's enterprise, but rather than entering the core chip business, they are exploring emerging areas like digital twins and AI.

In Silicon Valley tech companies, most founders are still young and far from considering succession planning. Even established tech giants like Google, Microsoft, and Apple haven't pursued family succession as seen in traditional industries. "Global market cap king" NVIDIA appears to be an exception.

Since 2020, Huang's two children Madison and Spencer have joined NVIDIA: one serves as Senior Director, the other as Product Line Manager. Even Madison's boyfriend, Nico Caprez, joined NVIDIA as Corporate Development Manager. Beyond Huang's children, many NVIDIA executives' offspring work at the same company as their parents. Huang seems unconcerned that "nepotism" might impact NVIDIA's development - he's truly made NVIDIA everyone's business.

**Working Alongside Their Billionaire Father**

Today, Huang's children both hold key positions at NVIDIA, fighting alongside their father. Madison (Huang Min-shan) joined the company in 2020 and was promoted to Senior Director in March this year; Spencer (Huang Sheng-bin) joined two years after his sister as Product Manager.

Neither sibling works in NVIDIA's core chip business. Instead, they each explore the company's emerging sectors. Madison oversees simulation software for manufacturing and other industries; Spencer focuses on robotics technology. Huang views both departments as future growth engines for the company.

Both siblings work extremely hard within the company, demonstrate business expertise, and harbor deep affection for their father's enterprise. Compared to the low-key, gentle Spencer, Madison's personality more closely resembles their father's, and her influence within the company has grown more rapidly.

Madison joined an internal team called "The Band" - a core group of company executives who form Huang's innermost circle. Their main responsibilities include accompanying Huang to major speaking events and organizing significant events like GTC, working behind the scenes.

While both siblings take pride in their billionaire father, at NVIDIA they also bear the "unbearable weight" of his halo: anyone meeting with the siblings inevitably recalls their special relationship with the company founder.

Beyond the Huang siblings, NVIDIA employs many employees' children, including the son of co-founder Chris Malachowsky and the son of board member Aarti Shah. Many executives' children intern at NVIDIA, with some having multiple children working at the company.

Huang doesn't seem concerned this might trouble the company. He believes parents vouch for their children joining because they're confident their offspring will bring honor to the family name. Indeed, many of NVIDIA's "second generation" employees often outperform expectations.

**Non-Silicon Valley Elite Growth Path**

For a considerable time, few expected the siblings would enter NVIDIA. During their development, they didn't choose prestigious universities or traditional Silicon Valley elite paths. Madison studied culinary arts, later specializing in pastry and wine; Spencer opened a cocktail bar in Taipei.

During his children's early development, Huang seemingly preferred them to venture out early, experience different things, and cultivate their ability to break conventions.

Returning to 1993, when Huang founded NVIDIA, Madison was barely one year old and Spencer only two, growing up in their San Jose home with their parents. By 2003, the family moved to a six-bedroom mansion in the wealthy Los Altos Hills area.

In his final high school year, Spencer followed his interests to Freestyle Academy of Communication Arts & Technology, a innovative school for students pursuing creative careers, offering professional-grade cameras and editing software for photography, design, and filmmaking.

Around 2014, Spencer partnered with friends to open "R&D Cocktail Lab" in Taipei. NVIDIA employees allegedly frequented the bar, asking bartenders about the CEO's son's activities. The establishment was selected as one of Forbes Asia's Top 50 Best Bars in its first year.

Spencer rarely discussed NVIDIA or his father at the bar. He occasionally shared growth experiences, like telling bar staff he knew how to trade stocks at age eight. He also emulated his father's management strategies in bar operations, hosting weekly manager meetings where employees shared their "top five things" - directly borrowed from his father's playbook, as NVIDIA employees weekly email the CEO reporting their "top five things."

In 2022, Spencer returned to the US, earning a Technology MBA from NYU with an AI focus.

Madison's growth experience resembled her brother's. After graduating from public high school in 2009, she studied culinary arts at the Culinary Institute of America - completely unrelated to chip manufacturing. With both children studying abroad, Huang felt like an "empty nester."

After majoring in restaurant management at culinary school, Madison didn't rush into succession. She worked as a chef in New York and San Francisco, studied pastry and wine at Le Cordon Bleu in Paris, and worked nearly four years at French luxury giant LVMH.

**Return to the Family Enterprise**

Not until 2019 did the siblings begin preparing for their return to the family business. That year, they jointly enrolled in a six-week AI-focused online course at MIT. Madison also entered the prestigious London Business School for her MBA.

Within weeks of enrollment, news of Madison's prominent father spread among classmates. Several remembered her taking private jets to France for group ski trips. Spencer remained more low-key during university - his NYU classmates were slower to realize his identity. Only when someone checked Huang's Wikipedia did they discover Spencer was Huang's son; two classmates only learned Spencer's true identity when contacted for interviews.

In summer 2020, Madison interned at NVIDIA's marketing department while attending London Business School, later receiving a full-time offer. Months later, Madison transferred to the Omniverse business unit as Product Marketing Manager, focusing on 3D design and simulation software products.

The unit's core business includes "digital twins" - software that completely simulates factory design and operations. Though this business remains small-scale, Huang prioritizes it highly, believing it has enormous market potential and will trigger new AI revolutions in robotics, manufacturing, and automotive industries, bringing NVIDIA more new customers and product demand.

Some view this arrangement as shielding Madison from scrutiny, but it reflects Huang's high expectations, hoping Madison can lead NVIDIA beyond traditional GPU core business.

Similarly, Spencer joined another emerging field Huang focuses on: robotics simulation business as Product Manager. This team develops AI models for robots and creates simulation software helping robots better understand the world.

Among the siblings, the assertive Madison appears to have greater company influence. Her responsibilities have continuously expanded over recent years, with compensation rising accordingly. In March, Madison was promoted to Senior Director (just below Vice President). According to NVIDIA's latest proxy filing with the SEC, Madison's total annual compensation reached $1 million last year.

Madison doesn't want people thinking she succeeded through her father's connections. She demonstrates tremendous passion for company business and is known for working hard and instantly responding to emails. In employee communications, Madison mirrors her father's style, never hesitating to tell people "you didn't meet my expectations" or "you disappointed me." Sometimes Madison suddenly logs off virtual meetings to express dissatisfaction with colleagues.

Spencer remains more modest and low-key. Many who've worked with him say you cannot imagine Spencer getting angry or being that assertive.

At this year's Computex in Taipei, Madison attended with her boyfriend, energetically moving through the exhibition, greeting and photographing with various company representatives. Her boyfriend Nico Caprez, a business school classmate, joined NVIDIA as Corporate Development Manager in February 2024.

Madison doesn't shy away from her identity as "Jensen Huang's daughter." In many eyes, the assertive and outgoing Madison appears like a "rock star."

Though outsiders believe the Huang siblings only recently returned to NVIDIA, company employees aren't strangers to them. Before joining, they regularly attended NVIDIA GTC conferences with their parents and participated in annual volunteer days.

Family enterprises are common in traditional industries but rare in tech, mainly because Silicon Valley giants are too young for succession planning, and children often intentionally avoid their parents' paths. In this sense, the Huang siblings' return to NVIDIA makes them an "anomaly" in Bay Area tech.

Indeed, Olympic champions' children don't necessarily become Olympic champions; Jobs' children needn't become innovation geniuses like him. But family succession doesn't contradict innovation. Like Huang, while some tech giant founders might encourage children to join companies, they expect children to succeed through their abilities, not merely family background.

Regardless of how legendary parents are, children must walk their own paths.