Sina Technology reported on the afternoon of October 16 that at the Tmall Double 11 press conference, it was announced that this year Tmall is making the largest investment in history for Double 11, distributing 50 billion yuan in consumer vouchers throughout the entire period to subsidize users. Not only can these vouchers be used for Tmall products, but they are also applicable to brand products on Taobao Flash Sales, which allows the use of 88VIP vouchers to ensure flagship store genuine products are "delivered to your home in no time." The year’s most favorable Tmall Double 11 has already begun pre-sales and will officially go on sale at 8 PM on October 20.

It is reported that this is the 17th Tmall Double 11 and also the first Double 11 in the era of major consumption, the first fully AI-integrated Double 11, and the first Double 11 with comprehensive participation from Taobao Flash Sales.

Tmall President Jiang Luo stated, "With the convergence of two historic opportunities from AI and major consumption, Tmall is investing in upgrading AI product capabilities, leveraging algorithms for significant investment in core users, and supporting quality brands in their quality upgrades, making brand management more efficient, enhancing user engagement, and providing a more instantaneous shopping experience, thereby unlocking a new growth opportunity for brands."