波司登（03998）今日盘中大涨7.33%，引发市场关注。截至上午9时44分，该股报价较前一交易日收盘价大幅上涨，成交活跃。
消息面上，波司登于10月20日宣布任命著名英国设计师Kim Jones为新创设的AREAL高级都市线创意总监。Kim Jones曾担任LVMH集团旗下法国奢侈品牌Dior（迪奥）的男装艺术总监，并曾在路易威登担任要职。这一高规格任命显示了波司登在提升品牌形象和拓展高端市场方面的决心，受到投资者积极反应。
另一方面，近期天气预报显示，中国中东部地区将迎来一波强劲冷空气。北方多地气温持续低迷，南方气温也将创下今年下半年新低。作为羽绒服行业龙头，波司登有望从这波寒潮中受益。国盛证券也表示，随着秋冬旺季来临，建议关注羽绒服龙头波司登。这一利好因素进一步推动了投资者的买入热情。
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