Affirm Holdings, Inc. (NASDAQ: AFRM) saw its stock price plummet by 7.18% in Wednesday's trading session, despite the company's announcement of a new AI-powered promotions platform called "AdaptAI". The sharp decline comes as a surprise to many, given the potentially positive implications of the new technology for Affirm's business model.

Earlier in the day, Affirm unveiled AdaptAI, a platform designed to offer personalized, real-time financial benefits to customers at the point of purchase. The technology, which has already been implemented in Affirm's own consumer products, promises to deliver tailored promotions and credit offers based on individual shopping preferences and spending habits. According to Vishal Kapoor, Affirm's SVP of Product, "AdaptAI dynamically matches the right benefit to the right consumer at exactly the right moment."

Despite the innovative nature of AdaptAI and its potential to drive customer engagement and conversion rates, investors appear to have reacted negatively to the news. The sell-off could indicate concerns about the implementation costs, potential risks associated with AI-driven financial products, or broader market skepticism about the buy-now-pay-later sector. It's also possible that other undisclosed factors or market conditions are influencing Affirm's stock performance beyond this product announcement.