Jingning's "De Mei Guo" Ranks Among Top Three National Apple Enterprise Brands

Recently, the 10th China Fruit Industry Brand Conference was held in Yan'an, where the "2025 Fruit Regional Public Brand Value Report" was released, announcing the "2025 Fruit Enterprise Brand and Reputation Evaluation Results." Among them, Gansu De Mei Geography Modern Agriculture Group's "De Mei Guo" brand was selected among the national top 100, ranking third in national apple enterprise brand value with 5.81 billion yuan.

"We consistently adhere to the philosophy of 'Jingning Good Apples, Craftsman De Mei Guo,' ensuring every apple can withstand market testing through our comprehensive quality traceability system," said Tian Jilin, Chairman of De Mei Group, during an interview. He stated that the company will leverage Jingning's one-million-acre orchard industrial foundation to further expand its deep-processing product matrix, converting brand value into tangible industrial benefits.

The success of "De Mei Guo" represents a microcosm of Jingning's apple industry cluster effect. As the nation's largest apple cultivation county, Jingning County has developed over 40 years to establish a modern apple industry system encompassing high-quality seedlings, premium bases, e-commerce sales, and integrated fruit-tourism development. The entire industry chain output value has exceeded 14.6 billion yuan, with annual apple processing capacity of 140,000 tons. In 2025, Jingning apple regional brand value reached 175.16 billion yuan.