根据瑞穗证券发布的研究报告，OpenAI为提升ChatGPT用户商品发现与比价功能而扩展的智能商务协议目前操作仍显笨拙，需进一步优化，预计后续将经历多轮迭代。不过，该机构分析师大卫·贝林格指出：“商品发现机制正持续改善，与零售商的整合度不断提高，体验日趋流畅自然。在我们看来，当前功能仅是未来几年变革的初步尝试。”
OpenAI已成功将塔吉特、劳氏、家得宝、Wayfair、百思买及沃尔玛等零售商接入平台。其中沃尔玛正致力于开发深度嵌入ChatGPT的增强型应用体验。贝林格强调，一旦履约与物流能力跟上发展节奏，“智能商务协议有望成为重要推力。”
（注：道琼斯公司母公司新闻集团与OpenAI存在内容授权合作关系）
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