A major announcement: The "Open the Door to Joy, Fill the City with Fortune" 2026 Changsha New Year Painting City Coexistence Plan, guided by the New Hunan client, organized by the Furong District Culture and Tourism Bureau, and hosted by the Hunan Yuandian Art Museum, is about to launch with great excitement! This is not just an exhibition but a city-wide, immersive Spring Festival celebration centered around finding fortune.
Key highlights to note: 1. Giant New Year paintings will descend upon landmarks: Starting February 9th and throughout the Spring Festival period, nine major landmarks including Yuelu Mountain, Tianxin Pavilion, and Taiping Street will display large-scale intangible cultural heritage New Year paintings. (Tianxin Pavilion will hold a painting unveiling ceremony at 11:18 AM on the 11th, featuring a massive 9-meter-high artwork.) The city will transform into an art gallery, offering stunning photo opportunities. 2. Joyful parade delivering fortune city-wide: Beginning at 14:00 on February 11th, "Eight Fortune Messengers" NPCs will walk or ride in DiDi-themed vehicles along a route including Taiping Street, Huogongdian, Denglong Street, Dongmao Street, Duzheng Street, and the Ancient Liuyang Gate, distributing blessings and offering interactive surprises. 3. Intangible cultural heritage folk craft public workshop: At 15:00 on February 11th, the "New Hunan Stage" at Huogongdian will host a public handicraft experience event. Inheritors of the New Year painting intangible cultural heritage will share the folk stories and cultural meanings behind the art and guide participants in printing their own paintings. 4. Check-in for cash red envelopes: From the morning of February 9th until the Lantern Festival on March 3rd, take photos at the nine New Year painting locations, upload them to the "New Year Paintings, New Hunan" collection section in the New Hunan client, and enter a draw to win cash red envelopes. Simple participation brings both fortune and wealth. 5. Extra fortune at station teahouses: On February 10th, the west square of the railway station and the Mawangdui Teahouse will offer free experiences like New Year painting printing, handwritten fortune characters, and tea art performances, allowing visitors to take fortune home. 6. Online live streaming for cloud fortune hunting: Can't attend in person? Tune into the New Hunan client's live broadcast for a real-time, first-person view of the parade, online prize draws, interviews, and a virtual experience of the festive atmosphere.
Content inspiration for creators: - Visual-focused creators: The clash of giant New Year paintings with urban scenery guarantees 100% photo success! "Urban art installation" comparison videos can easily attract traffic. - Story/Vlog creators: Plan series like "City-wide Fortune Hunt" or "Spring Festival Challenges with NPCs" to turn the parade into an immersive narrative, maximizing fun and engagement. - Culture/Knowledge creators: Provide in-depth interpretations of New Year painting heritage, the symbolism of fortune deities, and the history of Changsha's landmarks, creating profound and warm content suitable for long-term recommendation. - International/Lifestyle creators: Invite foreign friends to join the fortune hunt and printing activities, documenting Chinese New Year through a cross-cultural lens for relatable and unique content. - Guide creators: Produce comprehensive check-in location guides and parade interaction strategies to help fans participate efficiently and spark UGC trends.
Event dates: February 11, 2026 (feature events: joyful parade, Huogongdian heritage workshop) & February 10 (supporting event: station teahouse fortune activities). Core locations: Nine New Year painting check-in spots and parade routes across Changsha. A feast blending traditional heritage, urban exploration, and New Year festivities, inviting all citizens and creators to join! Come hunt for fortune, check in, and collect red envelopes to make Changsha the most festive and fortunate city this New Year!