LAJIN ENT (08172) announced that its subsidiary, Beijing LAJIN Zhongbo Technology Co., Ltd. (collectively referred to as "the Group"), has been authorized by Ant Cloud Connect (Shanghai) Information Technology Co., Ltd., a subsidiary of Ant Group, as an "Official Cooperative Service Provider for Ant Baibaoxiang." This authorization is valid until November 20, 2026. Following the receipt of this authorization, the Board of Directors firmly believes this partnership will significantly benefit the future development of the Group's new media business.
In addition, LAJIN Zhongbo has entered into a three-year "Framework Cooperation Agreement for Market Expansion of Cultural Tourism Intelligent Agents" with Ant Cloud Connect. Accordingly, LAJIN Zhongbo has developed an intelligent cultural tourism SaaS platform centered around the "Amber PASS Card," which integrates blockchain, encryption technology, and internet audiovisual capabilities. It has successfully launched the "Amber Intelligent PASS Card" and a supporting system for promotion, sales, and customized technical services. Serving as the official solution provider for Alipay's "Tap & Connect" technology in the cultural tourism sector, the company possesses solid capabilities for real-world implementation.
Leveraging its leading capabilities in AI large models, intelligent agent construction platforms, cloud computing, and user operations, Ant Cloud Connect can provide an efficient and scalable technological foundation for cultural tourism scenarios. Based on a shared high-level consensus regarding the trend of smart cultural tourism, the two parties have decided to establish an in-depth cooperative relationship.
The collaboration is planned to focus on two main areas: system-level technical integration and innovative marketing models, aiming to deeply merge technology with real-world scenarios and jointly build a trinity cooperation paradigm of "technology + scenario + ecosystem" for cultural tourism intelligence. This cooperation is expected to not only help LAJIN Zhongbo seize the initiative in the digital and intelligent transformation of cultural tourism but also accelerate the large-scale validation and value realization of Ant Cloud Connect's AI products, such as "Ant Baibaoxiang," within vertical industries.
The parties intend to collaborate on deep technical integration between "Ant Baibaoxiang" and the Amber SaaS backend system, jointly build intelligent agents, and have set short-term, medium-term, and long-term goals exceeding five years. Specific cooperation details will be implemented in future projects.
Furthermore, at the recent "Friends Tap & Connect: Alipay Offline Payment Partner Conference," LAJIN Zhongbo was honored with two awards: "2025 Alipay Commercial District Digitalization Pioneer" and "Alipay Excellent Partner Annual Best 'Tap Friend'." These accolades not only highlight the deep cooperative relationship between LAJIN Zhongbo and Alipay but also affirm the effectiveness of the "Amber PASS Card" solution in bridging scenarios and consumption.
The Amber PASS Card, through its core technology "Touch Pay," integrates payment and marketing, supports Alipay's full range of smart POS machines, and offers users a seamless experience from "tap to check-in and receive red packets" to "automatic membership after payment." It provides merchants with cross-regional revenue-sharing capabilities characterized by "payment as settlement."
Successfully validated in multiple scenarios such as the Beijing Workers' Stadium • Winter Market, Beijing Animation Week, and Xicheng Commercial District, the combination of strategies including unified cashier systems, peripheral traffic attraction and check-ins, and post-purchase red packets for repeat business has effectively increased merchant revenue and customer repurchase rates. Utilizing technologies like NFC for "tap" interactions, the Amber PASS Card effectively aggregates and converts fragmented offline traffic, becoming a core driver of growth for the Group's new media business.