周三，耐克盘中涨超5%。消息面上，苹果公司CEO蒂姆·库克斥资约295万美元买入5万股耐克股票，这一举动被视为对耐克未来增长潜力的强烈信心表达。
库克自2005年起担任耐克董事，并作为首席独立董事参与公司决策。此次增持发生在耐克公布季度利润率下降及中国市场销售放缓后，股价已累计下跌近13%的背景下。
多家财经媒体分析认为，库克的增持行为释放了积极信号，表明耐克在CEO埃利奥特·希尔领导下的转型措施正在取得进展，尤其是在北美市场和跑步品类的表现有所改善。此外，耐克近期在库存优化和零售终端升级方面的努力也增强了投资者的信心。
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