8月1日周五盘中，加拿大鹅(GOOS)股价大涨5.11%，引发市场关注。此轮涨势主要受该公司发布的2026财年第一季度财报超预期影响。
财报显示，加拿大鹅2026财年第一季度全球营收同比劲增22.4%至1.078亿加元，大幅超出市场预期。其中，大中华区表现尤为亮眼，营收同比增长18.7%至2600万加元。公司直营(DTC)渠道营收同比增长23.8%，可比销售额增长14.8%，连续七个月实现正增长。
加拿大鹅董事长兼首席执行官Dani Reiss表示："我们开局强劲，品牌热度持续攀升，直营渠道表现亮眼。从大胆的品牌叙事到更明智的零售策略，我们精准执行各项计划，成效已显。"这份亮眼的财报无疑增强了投资者对加拿大鹅未来增长前景的信心，推动股价上涨。
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