宝洁首席财务官表示高端产品线推高销量,但利润率相对较低

美股速递
Jan 22

宝洁公司首席财务官指出,其高端产品系列的市场策略成功带动了销售量增长,单位销售额呈现上升趋势。然而,这些高端产品的利润率却低于公司平均水平,反映出溢价定位在扩大市场份额的同时,也对盈利结构带来了压力。

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