On September 24-25, a delegation from Japan's Yamano Beauty College visited CHINA EAST EDU (00667.HK) for an in-depth inspection and officially signed a strategic cooperation agreement, marking the substantial advancement of bilateral collaboration.

Strategic Cooperation Signing Ceremony 　　The visit was attended by Zhang Lijun, Standing Committee Member of the China General Chamber of Commerce Party Committee; Yamano Aiko Jane, Principal of Yamano Beauty College; Zhao Jinsong, Founder of AHA and Chairman of Saint-Vena Group; Ogawa Ritsuyuki, Administrative Director of Yamano Beauty College; Ji Zhenglong, Leader of the Technical Advisory Expert Group for China's National Hairstyling Team at the World Skills Competition, International Judge, Honorary President of AHA, and Chinese Hairstyling Master; Li Yuanhao, CEO of HKG Medical Holdings Corporation; and Zhang Lin, Secretary-General of AHA. CHINA EAST EDU Group executives including President Xu Shaobing, Vice President Yang Dingfeng, and General Manager of the Beauty Industry Division Wang Zhen participated in discussions or accompanied the inspection.

In-depth Teaching Frontline Visit Earns Praise for Educational Excellence

Zhang Lijun, Standing Committee Member of the China General Chamber of Commerce Party Committee (second from right in front row), alongside CHINA EAST EDU Group President Xu Shaobing (first from right) and the Japanese delegation, learning about Omick's practical training courses in Chengdu

Zhang Lijun inspecting Chengdu Omick Technical School 　　On the first day of inspection, Zhang Lijun and the Yamano Beauty College delegation visited CHINA EAST EDU Group's Chengdu regional campuses, with a focus on Chengdu Omick Technical School. 　　The delegation thoroughly explored Omick's teaching and training centers, hands-on beauty and hairdressing classrooms, and student work exhibition areas, gaining comprehensive understanding of the school's curriculum structure, equipment investment, and talent cultivation model in fashion beauty education. During the visit, both parties engaged in detailed discussions about teaching standards and technical trends in beauty, hairdressing, and image design specialties. The delegation expressed high appreciation for CHINA EAST EDU Group's investment and development scale in the beauty industry sector.

Yamano Beauty College delegation touring three affiliated schools in Anhui Province 　　On the second day, the Yamano Beauty College delegation successively visited Anhui Xinhua Advanced Technical School, Anhui New Oriental Culinary Advanced Technical School, and Anhui Wantong Technician College under the group. The delegation went deep into teaching frontlines, observing practical training classes, teaching facilities, and campus environments, giving high praise to CHINA EAST EDU Group's substantial educational scale, mature talent cultivation model, and specialized programs that closely align with market demands. 　　During the symposium, both parties engaged in in-depth discussions on topics including curriculum co-development, faculty exchange, and academic credit recognition in the beauty and hairdressing fields, unanimously agreeing that strengthening bilateral cooperation in beauty education holds significant importance for cultivating internationally competitive skilled professionals.

CHINA EAST EDU: Deepening Cooperation for Talent Development

CHINA EAST EDU Group President Xu Shaobing 　　In his remarks, CHINA EAST EDU Group President Xu Shaobing reviewed the cooperation journey, noting that since signing the memorandum of cooperation in April this year, bilateral collaboration has steadily commenced. Through this field inspection of Chengdu Omick Beauty School and vocational education industrial parks in Sichuan and Anhui provinces, the Yamano Beauty College delegation gained deeper understanding of the group. Xu Shaobing further outlined three cooperation expectations: first, achieving academic level recognition and mutual acknowledgment; second, promoting faculty exchange and teaching interactions; and third, jointly developing short-term training programs to establish a solid foundation through multi-level cooperation.

CHINA EAST EDU Group Vice President Yang Dingfeng 　　Group Vice President Yang Dingfeng focused on the specificity of cooperation mechanisms, hoping both parties would explore feasible pathways in curriculum co-development and academic mutual recognition, enhancing China-Japan cultural exchange through educational cooperation.

CHINA EAST EDU Group Beauty Industry Division General Manager Wang Zhen 　　Beauty Industry Division General Manager Wang Zhen expressed commitment to fully advancing cooperation project implementation at the Omick Beauty School level, effectively cultivating beauty industry professionals with international competitiveness.

Yamano Beauty College: Deepening Exchange for Shared Prospects

Yamano Beauty College Principal Yamano Aiko Jane 　　In her remarks, Yamano Beauty College Principal Yamano Aiko Jane stated that through this field inspection of the group's beauty brands, she deeply recognized the extensive cooperation potential between both parties in beauty education. She hopes to leverage CHINA EAST EDU's platform advantages to continuously deepen bilateral interactions and jointly promote industry standard development and innovation. She emphasized that both parties should build upon common educational philosophies, achieve complementary advantages through sustained cooperation, and promote high-quality development in beauty education by mutually learning from each other's educational characteristics.

AHA Founder and Saint-Vena Group Chairman Zhao Jinsong 　　AHA Founder and Saint-Vena Group Chairman Zhao Jinsong reviewed the entire process of cooperation from initial conception to gradual implementation, calling this initiative "profoundly meaningful." He looks forward to partnering with CHINA EAST EDU to create a more brilliant future for the hairdressing industry.

Yamano Beauty College Administrative Director Ogawa Ritsuyuki 　　Yamano Beauty College Administrative Director Ogawa Ritsuyuki expressed that this inspection was impressive, with the delegation seeing many experiences worth emulating. He hopes to introduce advanced teaching concepts through cooperation and promote innovation in curriculum and teaching models.

World Skills Competition Hairdressing Project China National Team Technical Advisory Expert Group Leader, International Judge, AHA Honorary President, Chinese Hairstyling Master Ji Zhenglong 　　Ji Zhenglong, speaking from an industry perspective, pointed out that beauty industry integrates emotion, experience, and aesthetics, representing a field that artificial intelligence cannot easily replace. He believes this cooperation will become a new starting point for China's beauty industry development, injecting sustained vitality into the sector.

This inspection and signing represents further deepening of the strategic cooperation between both parties. As early as April 2025, Omick Fashion Beauty Education under CHINA EAST EDU Group had established preliminary strategic cooperation relations with Japan's Yamano Beauty College. This return visit marks the transition of bilateral cooperation from the intention stage to substantial advancement.

Japan's Yamano Beauty College and its affiliated Yamano College of Aesthetic Arts both belong to the Yamano Group, with history tracing back to the "Yamano Beauty Training Institute" established in 1934, accumulating over ninety years of heritage. As Japan's only aesthetic arts university, Yamano College of Aesthetic Arts adheres to the core philosophy of "Beauty Spirit," integrating beauty, health, and arts education to cultivate numerous industry leaders. Yamano Beauty College, leveraging profound industrial resources and practice-oriented teaching systems, enjoys prestigious reputation in Japan's and international beauty education circles.

As a leading vocational education enterprise in China, CHINA EAST EDU Group operates multiple renowned brands including New Oriental Culinary, Xinhua Computer, Wantong Automotive Education, and Omick Fashion Beauty Education. This cooperation with Japan's top beauty institution not only introduces cutting-edge international beauty education resources to Chinese students but also establishes a new paradigm for international vocational education exchange.

Group photo of the delegation visiting group's Chengdu regional schools

Group photo of the delegation visiting group's Anhui regional schools 　　This inspection serves not only as an important milestone in advancing bilateral cooperation but also as a collision and integration of Eastern beauty education wisdom. With education as the bridge and skills as the medium, the strong alliance between CHINA EAST EDU Group and Japan's Yamano Beauty College will undoubtedly inject new vitality into global fashion beauty industry development, creating a beautiful future together.