Boston Consulting's Chen Qian: Women Play a Key Role in Purchasing Decisions, Commanding $30 Trillion in Spending

Deep News
Oct 21, 2025

Feature: 2025 Sustainable Global Leaders Conference & First Green Industry and Sustainable Consumption Expo The 2025 Sustainable Global Leaders Conference was held from October 16 to 18 at the Expo Park in Huangpu District, Shanghai. Chen Qian, Managing Director and Global Partner at Boston Consulting Group (BCG), attended and spoke at the event. According to Chen Qian, women are the "connectors" of market demand. Using the consumer sector as an example, she highlighted that women play a crucial role in purchasing decisions, controlling a market equivalent to $30 trillion in global spending. “She inherently possesses a natural sensitivity to changes in demand, which can significantly aid various types of companies in effectively and promptly adapting to shifts in market demand and emerging trends,” Chen stated. Currently, consumer companies around the world are increasingly daring to appoint female leaders and executives to guide teams in product development, leveraging insights from market and consumer observations.

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Editor: Liang Bin SF055

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