The 26th Shanghai International Photography Equipment and Digital Imaging Exhibition (P&I Shanghai) opens grandly at Shanghai New International Expo Center from July 17-19, gathering global imaging brands to showcase cutting-edge products, technologies, and trends while facilitating direct brand-user engagement.
At booth F06 in Hall E1, Nikon presents immersive shooting zones themed around urban lifestyles. The circular central exhibition area features two key experiences: the "Sakura Portrait Zone" highlighting romantic aesthetics and the "Technical Capabilities Zone" demonstrating Nikon's industry-leading image stabilization and autofocus technologies through diverse scenarios. Visitors can also explore over 100 creative color profiles through Nikon's Cloud Creation platform, currently supporting four camera models (Z50II, Z5II, Z6III, Zf).
Complementing these zones, Nikon establishes dedicated spaces for specialized interactions: - Elevated Telephoto Experience Area: Featuring acclaimed NIKKOR telephoto lenses paired with flagship mirrorless cameras to showcase exceptional subject detection and focusing precision - Z Series Gallery: Displaying the complete lineup of Nikon Z mirrorless cameras and NIKKOR Z lenses, tracing the evolution of Nikon's imaging technology - Professional Cleaning Station: Offering certified maintenance services for cameras and lenses
Throughout the three-day event, Nikon hosts practical workshops where renowned photographers will share field expertise and creative insights. Attendees can participate in multiple engagement activities: - Mini-program registration at interactive kiosks for prize draws - On-site games and Xiaohongshu check-in challenges with exclusive gifts - Hands-on testing of recently launched products including the NIKKOR Z 28-135mm f/4 PZ zoom lens, NIKKOR Z 35mm f/1.2 S prime lens, and full-frame mirrorless Z5II
Nikon invites photography enthusiasts to discover imaging possibilities and creative fulfillment at their E1-F06 booth during Shanghai's summer heat. Exhibition hours run 9:00-17:00 daily at 2345 Longyang Road, Pudong New Area.
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