According to disclosures from the Hong Kong Stock Exchange on August 22, Xiaoe Inc. has submitted its listing application to the HKSE main board, with China International Capital Corporation serving as its exclusive sponsor. Since its establishment, the company has successfully secured investments from Tencent and several other prominent and influential institutional or corporate investors.

According to the prospectus, Xiaoe Inc. is a leading product-driven SaaS solutions provider in the private domain operations sector, empowering enterprises to build, operate and expand their decentralized e-commerce infrastructure. The company's cloud-based one-stop solution encompasses three core modules: e-commerce, digital marketing, and CRM, seamlessly integrating the entire lifecycle of private domain operations from traffic conversion to customer relationship management, and from marketing to transaction facilitation into a unified system. By eliminating the inefficiency and fragmentation of traditional tools, the company enables enterprises to conduct product marketing and transactions in a scalable, data-driven and efficient manner.

According to a report by CIC, based on 2024 revenue, the company ranks first among interactive private domain operation solution providers in China and among the top three private domain operation solution providers. According to the same source, measured by revenue, the company was also the fastest-growing among China's top five private domain operation solution providers during the track record period.

Data shows that Xiaoe Inc.'s intelligent resource scheduling system is built on public cloud infrastructure and can support peak traffic of up to 270,000 requests per second. Its distributed architecture ensures high system availability. The company's platform has obtained ISO27001 certification and China's Information Security Level Protection Level 3 certification. Additionally, the company has embedded AI into its products to improve operational efficiency, reduce costs and enhance user experience.

According to the CIC report, measured by revenue, China's private domain operation solutions market is expected to grow from RMB 11.9 billion in 2024 to RMB 25.8 billion in 2029, representing a compound annual growth rate of 16.7%. As a sub-market, measured by revenue, China's interactive private domain operation solutions market is expected to grow from RMB 5.2 billion in 2024 to RMB 13.8 billion in 2029, with an accelerated compound annual growth rate of 21.6%.

In terms of financial performance, for the years ended 2022, 2023, 2024, and the six months ended June 30, 2025, the company's revenue was approximately RMB 299 million, RMB 415 million, RMB 521 million, and RMB 306 million respectively. During the same periods, the annual/period losses were approximately RMB 34.0 million, RMB 37.0 million, RMB 15.1 million, and RMB 5.8 million respectively.