喜力公司已宣布,将重新任命电通为其全球媒介代理机构,并指定阳狮集团负责全球次级生产业务。
与此同时,喜力对其全球创意合作伙伴阵容进行了整合,精简至三大控股公司,分别是阳狮集团、WPP以及Stagwell Inc.。
公司表示,向这一新代理模式的过渡将立即开始。
喜力公司已宣布,将重新任命电通为其全球媒介代理机构,并指定阳狮集团负责全球次级生产业务。
与此同时,喜力对其全球创意合作伙伴阵容进行了整合,精简至三大控股公司,分别是阳狮集团、WPP以及Stagwell Inc.。
公司表示,向这一新代理模式的过渡将立即开始。
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