0844 ET - 车美仕表示，其扭转局面的起点在于提供超值交易。“我们将通过以合适的价格提供优质的车辆，给客户每一个选择车美仕的理由，”CEO基思·巴尔在分析师电话会议上表示。这家二手车零售商目前将销量置于毛利率之上，并称在最近一个季度采取了多项措施来强化价格竞争力。巴尔指出，车美仕通过更精细化地纳入本地市场洞察，以及扩大更广泛车型的对比维度，改进了其定价算法。“这些改进带来了更精准的定价，在客户中引发了良好反响，并支撑了我们的销售表现，”他补充道。车美仕盘前大涨5%，此前该公司公布了高于预期的第二财季利润和销售额。
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