Special Topic: Series of Activities on High-Quality Development of Beijing’s Public Funds in the New Era, New Funds, New Values In the context of promoting high-quality development of public funds in Beijing, the core mission of financial institutions is to better serve investors and achieve mutual prosperity between the industry and investors. JD Kenterui Fund Sales Co., Ltd. (hereinafter referred to as JD Kenterui) focuses on the field of fund services and actively responds to the call for action. By innovating the investor companionship model, strengthening the binding of interests with investors, and optimizing internal mechanisms as a support, JD Kenterui injects new momentum into the high-quality development of public funds in Beijing.

1. Innovating Investor Companionship Model: Building a Service Bridge Combining Professionalism and Warmth The high-quality development of public funds relies heavily on a “long-term, scientific” companionship with investors. JD Kenterui leverages digital advantages and user insights to break through traditional single models of investor education. On one hand, it uses big data to analyze investors' risk preferences and investment cycles, creating a personalized companionship content system — covering everything from basic fund knowledge to in-depth market analysis, and personalized strategy recommendations to achieve “precise drip irrigation.” On the other hand, it innovates various formats by utilizing the financial cultural resources of Beijing, employing methods such as live streaming, short video education, and offline teaching salons to transform professional financial knowledge into easily comprehensible content, enabling investors to enhance their understanding and establish a long-term investment philosophy in a relaxed atmosphere. This innovative companionship aligns with the requirements for investor education in the high-quality development of public funds in Beijing, facilitating a shift from “blind following” to “rational investment” for investors.

2. Strengthening Binding of Interests with Investors: Building a Healthy Ecosystem for Industry Development The key to high-quality development in the industry lies in establishing a long-term mechanism that is “consistent with the interests of investors.” JD Kenterui deepens the binding of interests with investors from multiple dimensions of “products + services.” On the product side, it establishes strict selection criteria, comprehensively assessing fund companies’ investment capabilities, risk control levels, and the “profit-sharing mechanism” (such as the exploration of variable fee rate products), prioritizing funds that center on investor interests and pursue long-term value. On the service side, JD Kenterui constructs a “full-process service system,” continually focusing on the investor experience from account opening, fund selection to holding and redemption. During market fluctuations, it provides timely companionship and advice to minimize short-term irrational behavior. By emphasizing “selling good funds and providing better holding services,” it aligns the interests of investors with the long-term development of platforms and fund companies, realizing the concept of “win-win benefits” in the high-quality development of Beijing’s public funds.

3. Optimizing Internal Mechanisms as a Guarantee: Solidifying the Foundation for High-Quality Development To better align with the direction of high-quality development in the industry, JD Kenterui has optimized its internal evaluation logic, de-emphasizing a purely “scale-oriented” approach. It includes the effectiveness of investor companionship (such as long-term holding rates and enhanced investor understanding) and safeguarding investor interests (such as profit experiences and compliance services) into its assessment criteria. This guides the team to shift from “short-term scale” to “long-term value service,” providing internal guarantees for service quality improvement and beneficial industry development.

In the process of promoting high-quality development of Beijing’s public funds, JD Kenterui focuses on “innovative investor companionship and deep binding of interests,” supported by internal mechanism optimization, showcasing the responsibility and commitment of financial service institutions. In the future, JD Kenterui will continue to deepen its fund services, working hand in hand with all industry parties to create a better experience for investors and enhance public funds' ability to serve residents' wealth management and the stable development of the capital market.

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