知乎-W（02390）今日盘中大涨5.32%，引起市场广泛关注。
消息面上，知乎于8月27日发布了2025年第二季度财报，业绩表现亮眼。财报显示，公司该季度实现营收7.17亿元，经调整净利润为9130万元，连续三个季度实现盈利（Non-GAAP），大幅超越市场预期。其中，付费阅读业务贡献了4.02亿元营收，占比达到56.1%；营销服务和职业教育业务分别贡献营收2.23亿元和6210万元，占比分别为31.1%和8.7%。
知乎创始人、董事长兼CEO周源表示，连续三个季度实现非公认会计准则盈利，充分体现了公司精细化运营策略的持续成效，以及人工智能技术（AI）融合带来的效率提升。公司通过大模型和AI应用不断迭代AI能力，强化社区专业内容和专家网络的全网效应。未来，知乎还将向AI agent方向实现迭代，致力于成为用户"搜索-研究-学习-创作"的一站式生产力工具，这些举措有望进一步提升公司的竞争力和盈利能力。
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