港股上市公司巨星传奇（06683）今日盘中大跌5.22%，引起市场广泛关注。这一跌幅可能与前期因周杰伦入驻抖音而引发的股价暴涨后的回调有关。
此前，周杰伦于7月9日宣布入驻抖音平台，引发了资本市场的热烈反应。作为"周杰伦概念股"的核心，巨星传奇在短短两个交易日内累积暴涨146.34%，总市值一度突破120亿港元。然而，随着入驻热度的逐渐降温，投资者开始重新评估公司的实际价值。
分析人士指出，虽然周杰伦入驻抖音为巨星传奇带来了新的商业机会，但这种短期的爆发式增长难以持续。投资者需要关注公司的长期发展战略和实际业绩表现。巨星传奇的核心业务仍然围绕"周杰伦IP+新零售"展开，公司未来的增长还需要依靠IP的持续运营和新产品的开发。
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