During the 2026 Yabuli Forum Summer Annual Meeting held in Chengdu, Sichuan from September 4 to 6, Yu Minhong, Chairman of New Oriental Education & Technology, disclosed that the market is flooded with adulterated bird's nest products, with some counterfeit items even being made from vermicelli. He also noted that even genuine bird's nest often suffers from insufficient concentration levels.

Explaining why East Buy ventured into the bird's nest product line, Yu Minhong stated that consumers trust the quality assurance associated with the East Buy brand, describing this trust as a "source of confidence." He highlighted the strong market reception, noting that on the very first day of launch, the company recorded sales of 20 million RMB in bird's nest products. Furthermore, he emphasized that to this day, every batch of their bird's nest product sells out almost immediately upon release.

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