As "Double 11" approaches, e-commerce businesses in Lilin Town, Jiyuan City, are busier than ever. From NFC juices by Fengzhiyuan to flower stands and bookshelves from Ruichuang Trading, and yams from the Lüyi Yam Cooperative—whether industrial enterprises or agricultural cooperatives—all are gearing up for the annual shopping festival.

In recent years, Lilin Town has leveraged its ecological, industrial, talent, and transportation advantages to explore ways e-commerce can drive rural industrial revitalization. Through rural livestreaming rooms, e-commerce platforms, and live sales, the town has expanded its digital economy, with annual e-commerce sales exceeding 150 million yuan.

**Riding the Wave: Expanding the E-Commerce Economy** As a predominantly agricultural town, Lilin boasts diverse industries, including farming, forestry, animal husbandry, and fisheries, providing a solid foundation for online agricultural sales. The COVID-19 pandemic accelerated rural e-commerce growth, propelling Lilin’s products into the fast lane of online sales.

On Pinduoduo, Fengzhiyuan’s "Instant Point" carbonated natural water tops the bestseller list. On Taobao, Huaxi Xiaozhu ranks first in the "Anti-Corrosion Wood Products Store Ranking," with multiple products leading in sales. Meanwhile, fresh Huai Senyuan iron-stick yams from Lilin also perform impressively on Pinduoduo.

Fengzhiyuan, a national key agricultural enterprise, has expanded its online presence across JD.com, Taobao, Pinduoduo, and newer retail channels like Meituan and Meiyijia. Ruichuang Trading operates flagship stores on Douyin and Kuaishou, using livestreaming to broaden sales channels. Farmers along the Qinhe River also leverage Douyin to promote seasonal fruits like peaches and kiwis, bringing local products to wider markets.

**Nurturing E-Commerce Talent to Empower Industry Growth** In Huaxi Xiaozhu’s Taobao livestream, a Ruichuang Trading host details the functionality of mobile flower stands. The company trains its 80 employees in e-commerce and livestreaming, maintaining annual sales of around 7 million yuan.

Similarly, the Lüyi Yam Cooperative enhances its hosts’ skills through training and seasonal product promotions, ensuring its yams remain top sellers. Lilin Town supports talent development by organizing study tours and providing policy guidance, strengthening the digital economy’s human capital.

**Streamlining Logistics to Boost Rural Revitalization** By mid-afternoon, delivery trucks from ZTO and Yunda queue at Lüyi Yam Cooperative in Daxu Village. Major couriers like SF Express, JD Logistics, and J&T operate in Lilin, handling up to 50,000 orders during peak seasons like "Double 11."

Village-based logistics enable local specialties from An Village, Guanyang, and Nanguanzhuang to reach national markets. Lilin’s e-commerce boom is becoming a key driver of rural revitalization and income growth.

Moving forward, Lilin plans to optimize its e-commerce ecosystem by collaborating with leading platforms, introducing innovative sales models like livestreaming and short videos, and providing tailored services for local industries. By cultivating a skilled e-commerce workforce, the town aims to create a balanced online-offline development framework, further advancing rural revitalization.