AppLovin Corporation (APP) experienced a significant pre-market surge of 6.83% on Friday, indicating strong investor interest ahead of the regular trading session.
The sharp increase appears to be driven by market rumors, circulating on social media, that OpenAI is working with AppLovin to monetize its ChatGPT platform through advertising. While the news remains unconfirmed, multiple reports have cited details from an alleged OpenAI capital raise call, sparking significant speculation and buying activity.
Such a potential partnership with a leading artificial intelligence firm like OpenAI could represent a major new revenue stream for the mobile advertising technology company, explaining the heightened investor optimism reflected in the pre-market price movement.